MARKETING 350 WORSHAM EXAM 4
QUESTIONS WITH VERIFIED
SOLUTIONS 2026
Instructions: This exam covers the core Exam 4 content for MKTG 350
(Worsham), focusing on supply chain management, marketing channels,
retailing, and integrated marketing communications.
1. Supply chain management is best defined as:
A. The process of selling products directly to consumers without
intermediaries
B. A set of approaches and techniques that firms use to integrate
suppliers, manufacturers, warehouses, and stores to distribute
merchandise in the right quantities, locations, and times while
minimizing costs
C. The practice of stockpiling inventory to meet unexpected demand
D. A method for reducing the number of employees in a warehouse
Correct Answer: B — A set of approaches and techniques that firms use
to integrate suppliers, manufacturers, warehouses, and stores to
,distribute merchandise in the right quantities, locations, and times
while minimizing costs
Rationale: Supply chain management integrates all processes from
making a product to getting it to the customer, ensuring the right
quantities reach the right locations at the right times while minimizing
system-wide costs.
2. Wholesalers are firms that:
A. Sell products directly to end consumers
B. Buy products from manufacturers and resell them to retailers,
owning the product and taking significant risk
C. Facilitate sales without ever taking title to the product
D. Manufacture products and sell them through their own retail stores
Correct Answer: B — Buy products from manufacturers and resell them
to retailers, owning the product and taking significant risk
,Rationale: Wholesalers buy from manufacturers and resell to retailers.
They own the product and bear the associated risk. Agents and brokers,
by contrast, do not take title.
3. Agents and brokers are best described as:
A. Wholesalers who buy and resell products for a profit
B. Wholesaling intermediaries who do not take title to a product but
facilitate its sale from producer to end user
C. Retailers who sell directly to consumers
D. Manufacturers who bypass the supply chain entirely
Correct Answer: B — Wholesaling intermediaries who do not take title
to a product but facilitate its sale from producer to end user
Rationale: Unlike wholesalers, agents and brokers do not take title to
the product. They facilitate the sale by representing retailers,
wholesalers, or manufacturers.
4. EDI (Electronic Data Interchange) is:
, A. A system for tracking inventory levels in real time
B. Computer-to-computer exchange of business documents from a
retailer to a vendor and back, reducing cycle time
C. A method for shipping products directly to consumers
D. A type of retail loyalty program
Correct Answer: B — Computer-to-computer exchange of business
documents from a retailer to a vendor and back, reducing cycle time
Rationale: EDI enables the computer-to-computer exchange of business
documents such as sales data, purchase orders, invoices, and returned
merchandise data, reducing cycle time and personal error.
5. RFID (Radio Frequency Identification) technology:
A. Requires manual scanning of each individual item
B. Uses tags that automatically transmit product information to a
special scanner, reducing overall inventory and eliminating the need to
handle items individually
QUESTIONS WITH VERIFIED
SOLUTIONS 2026
Instructions: This exam covers the core Exam 4 content for MKTG 350
(Worsham), focusing on supply chain management, marketing channels,
retailing, and integrated marketing communications.
1. Supply chain management is best defined as:
A. The process of selling products directly to consumers without
intermediaries
B. A set of approaches and techniques that firms use to integrate
suppliers, manufacturers, warehouses, and stores to distribute
merchandise in the right quantities, locations, and times while
minimizing costs
C. The practice of stockpiling inventory to meet unexpected demand
D. A method for reducing the number of employees in a warehouse
Correct Answer: B — A set of approaches and techniques that firms use
to integrate suppliers, manufacturers, warehouses, and stores to
,distribute merchandise in the right quantities, locations, and times
while minimizing costs
Rationale: Supply chain management integrates all processes from
making a product to getting it to the customer, ensuring the right
quantities reach the right locations at the right times while minimizing
system-wide costs.
2. Wholesalers are firms that:
A. Sell products directly to end consumers
B. Buy products from manufacturers and resell them to retailers,
owning the product and taking significant risk
C. Facilitate sales without ever taking title to the product
D. Manufacture products and sell them through their own retail stores
Correct Answer: B — Buy products from manufacturers and resell them
to retailers, owning the product and taking significant risk
,Rationale: Wholesalers buy from manufacturers and resell to retailers.
They own the product and bear the associated risk. Agents and brokers,
by contrast, do not take title.
3. Agents and brokers are best described as:
A. Wholesalers who buy and resell products for a profit
B. Wholesaling intermediaries who do not take title to a product but
facilitate its sale from producer to end user
C. Retailers who sell directly to consumers
D. Manufacturers who bypass the supply chain entirely
Correct Answer: B — Wholesaling intermediaries who do not take title
to a product but facilitate its sale from producer to end user
Rationale: Unlike wholesalers, agents and brokers do not take title to
the product. They facilitate the sale by representing retailers,
wholesalers, or manufacturers.
4. EDI (Electronic Data Interchange) is:
, A. A system for tracking inventory levels in real time
B. Computer-to-computer exchange of business documents from a
retailer to a vendor and back, reducing cycle time
C. A method for shipping products directly to consumers
D. A type of retail loyalty program
Correct Answer: B — Computer-to-computer exchange of business
documents from a retailer to a vendor and back, reducing cycle time
Rationale: EDI enables the computer-to-computer exchange of business
documents such as sales data, purchase orders, invoices, and returned
merchandise data, reducing cycle time and personal error.
5. RFID (Radio Frequency Identification) technology:
A. Requires manual scanning of each individual item
B. Uses tags that automatically transmit product information to a
special scanner, reducing overall inventory and eliminating the need to
handle items individually
