D174 Pre-Assessment Questions
1. what is one of the seven Ps of marketing?
a) price
b) perfection
c) program
d) potential: a) price
2. a luxury goods manufacturer intentionally uses low-quality materials in its
merchandise. which element of the marketing mix is affected by this?
a) place
b) price
c) product
d) promotion: c) product
3. what are two examples of unethical practices with respect to pricing? choose two.
a) basing prices on demand rather than quality
b) raising prices as demand for a product grows
c) setting prices above that of market equilibrium
d) implementing the use of price-fixing
e) using price discrimination for different market segments
f) advertising prices that do not include taxes and fees term-3: d) implementing the use of
price-fixing
e) using price discrimination for ditterent market segments
4. which element of the marketing mix is demonstrated by a national retailer
offering deep discounts?: price
5. a brick-and-mortar drug store wants to make its services easier to access, so
it offers customers the ability to pick up prescriptions through a dri-
ve-through. this convenient pickup feature has attracted new customers and
generated more revenue. which element of the marketing mix affects this
strategy?: place
, D174 Pre-Assessment Questions
6. what does inbound logisitics refer to in porter's value chain concept?: how raw
materials are sourced for production
7. what characterizes an analyzer, according to miles and snow's strategy
types?: imitation of success of other organizations
8. which classes represent two of the major types of utility? choose two.
a) place
b) size
c) fit
d) accessbility
e) quality
f) time: a) place
f) time
9. a university is using SWOT analysis in its startegic planning with the goal of
addressing an anticipated decrease in birth rate within the applicant pool. which
element of SWOT has the university identified?
a) stregnths
b) weaknesses
c) opportunities
d) threats: d) threats
10. a company is performing a porter's five forces analysis to understand which
factors could increase compeitive intensity in the marketplace. which element will
be evaluated during this process?
a) internal factors
b) potential entrants
c) sociocultural trends
d) economic environment: b) potential entrants
11. which action would a company be taking by letting a product go that is
considered to be a dog in the BCG growth-share matrix?
, D174 Pre-Assessment Questions
a) selling or liquidating the product to reinvest resources in other opportuni-ties
b) investing in the product to maintain its current market share
c) investing in the product to grow its share
d) milking the products to generate short-term cash flow to reinvest: a) selling or
liquidating the product to reinvest resources in other opportunities
12. a real estate agent just recently obtained her license. which take should she use
a SWOT analysis to accomplish?
a) service
b) marketing
c) logistics
d) operations: b) marketing
13. a new business would like to promote its offerings through a variety of
media platforms. which activity in porter's value chain is the focus of this
company?
a) identifying potential clients
b) identifying concrete strategies to compete with rivals in the industry
c) generating alternative marketing tactics
d) prioritizing advertising tasks: identifying concrete strategies to compete with rivals in the industry
14. what is a characteristic of companies with no direct foreign marketing?
a) international business limited to licensing or franchising
b) growth strategy with a light focus on the global market
c) business with international customers through intermediaries
d) business unit dedicated to growth in international markets: c) business with
international customers through intermediaries
15. which two phrases represent ways in which emerging markets are different from
developed markets? choose two answers.
a) willing to pay higher prices
1. what is one of the seven Ps of marketing?
a) price
b) perfection
c) program
d) potential: a) price
2. a luxury goods manufacturer intentionally uses low-quality materials in its
merchandise. which element of the marketing mix is affected by this?
a) place
b) price
c) product
d) promotion: c) product
3. what are two examples of unethical practices with respect to pricing? choose two.
a) basing prices on demand rather than quality
b) raising prices as demand for a product grows
c) setting prices above that of market equilibrium
d) implementing the use of price-fixing
e) using price discrimination for different market segments
f) advertising prices that do not include taxes and fees term-3: d) implementing the use of
price-fixing
e) using price discrimination for ditterent market segments
4. which element of the marketing mix is demonstrated by a national retailer
offering deep discounts?: price
5. a brick-and-mortar drug store wants to make its services easier to access, so
it offers customers the ability to pick up prescriptions through a dri-
ve-through. this convenient pickup feature has attracted new customers and
generated more revenue. which element of the marketing mix affects this
strategy?: place
, D174 Pre-Assessment Questions
6. what does inbound logisitics refer to in porter's value chain concept?: how raw
materials are sourced for production
7. what characterizes an analyzer, according to miles and snow's strategy
types?: imitation of success of other organizations
8. which classes represent two of the major types of utility? choose two.
a) place
b) size
c) fit
d) accessbility
e) quality
f) time: a) place
f) time
9. a university is using SWOT analysis in its startegic planning with the goal of
addressing an anticipated decrease in birth rate within the applicant pool. which
element of SWOT has the university identified?
a) stregnths
b) weaknesses
c) opportunities
d) threats: d) threats
10. a company is performing a porter's five forces analysis to understand which
factors could increase compeitive intensity in the marketplace. which element will
be evaluated during this process?
a) internal factors
b) potential entrants
c) sociocultural trends
d) economic environment: b) potential entrants
11. which action would a company be taking by letting a product go that is
considered to be a dog in the BCG growth-share matrix?
, D174 Pre-Assessment Questions
a) selling or liquidating the product to reinvest resources in other opportuni-ties
b) investing in the product to maintain its current market share
c) investing in the product to grow its share
d) milking the products to generate short-term cash flow to reinvest: a) selling or
liquidating the product to reinvest resources in other opportunities
12. a real estate agent just recently obtained her license. which take should she use
a SWOT analysis to accomplish?
a) service
b) marketing
c) logistics
d) operations: b) marketing
13. a new business would like to promote its offerings through a variety of
media platforms. which activity in porter's value chain is the focus of this
company?
a) identifying potential clients
b) identifying concrete strategies to compete with rivals in the industry
c) generating alternative marketing tactics
d) prioritizing advertising tasks: identifying concrete strategies to compete with rivals in the industry
14. what is a characteristic of companies with no direct foreign marketing?
a) international business limited to licensing or franchising
b) growth strategy with a light focus on the global market
c) business with international customers through intermediaries
d) business unit dedicated to growth in international markets: c) business with
international customers through intermediaries
15. which two phrases represent ways in which emerging markets are different from
developed markets? choose two answers.
a) willing to pay higher prices
