Business 330: Principles of Marketing (Ch 6-9) LATEST
ACTUAL EXAM WITH VERIFIED QUESTIONS & CORRECT
ANSWERS
Question 1.
When a firm designs a single marketing mix and directs it at an entire market for a particular product,
the company is using a(n) _____ strategy.
ANSWER
undifferentiated
Question 2.
Mattel views the toy market as composed of four age groupings, each with different needs and
desires. Mattel is using a(n) _____ targeting strategy for its groups, which are known as _____.
ANSWER
differentiated; market segments.
Question 3.
Volkswagen markets its Routan to large families, its R32 racecar to men, and its Jetta to young singles.
What targeting approach is Volkswagen using?
ANSWER
Differentiated
Question 4.
Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was
a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and
watching NASCAR. Justin's interest in cars is referred to as
ANSWER
enduring involvement.
1/2
ACTUAL EXAM WITH VERIFIED QUESTIONS & CORRECT
ANSWERS
Question 1.
When a firm designs a single marketing mix and directs it at an entire market for a particular product,
the company is using a(n) _____ strategy.
ANSWER
undifferentiated
Question 2.
Mattel views the toy market as composed of four age groupings, each with different needs and
desires. Mattel is using a(n) _____ targeting strategy for its groups, which are known as _____.
ANSWER
differentiated; market segments.
Question 3.
Volkswagen markets its Routan to large families, its R32 racecar to men, and its Jetta to young singles.
What targeting approach is Volkswagen using?
ANSWER
Differentiated
Question 4.
Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was
a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and
watching NASCAR. Justin's interest in cars is referred to as
ANSWER
enduring involvement.
1/2
