TEST BANK For Consumer Behaviour: Buying,
b b b b b
b Having,and Being,Canadian Edition,9thEdition,
b b b b b b
b 2024 by MichaelR.Solomon Chapters 1 - 15
b b b b b b b b
,ConsumerBehaviour:Buying, Having,andBeing,Cdn.9e(Solomon) Chapter 1 An
b b b b b b b b b b b
b Introduction to Consumer Behaviour b b b
1) In studying consumers likeGail, acollegestudent, marketers often find it useful to learn their
b b b b b b b b b b b b b b b
interests in music or clothing, how they spend their leisure time, and even their attitudes about
b b b b b b b b b b b b b b b b
social issues, to be able to categorize consumers according to their lifestyles. This sort of
b b b b b b b b b b b b b b b
information is called:
b b b
A) core values. b
B) psychographics.
C) configurations.
D) physiognomies
.ANSWER: B
b b
Type: MC b PageRef:2 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
2) Tina, asupervisor of displays for Sears Canada, knows that attractivedisplays can generate
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additional sales of particular items. From a marketer's perspective, this is:
b b b b b b b b b b b
A) a purchase issue.
b b
B) a post purchase issue.
b b b
C) merchandising complexity. b
D) a loss leader.
b b
ANSWER: A b
Type: MC b PageRef:3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
b b b b b b b b b b b b b b b b b
,customers are not recommending his company to their friends. For John, this problem is a:
b b b b b b b b b b b b b b b
A) purchase issue. b
B) demographic problem. b
C) prepurchaseissue. b
D) postpurchase b
issue. ANSWER: D
b b b
Type: MC b PageRef:3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
, 4) The expanded view of theexchangethat includes theissues that influence the consumer
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before, during, and after a purchase is called:
b b b b b b b b
A) the value. b
B) thestrategic focus. b b
C) the pre-sell strategy. b b
D) theconsumption b
process. ANSWER: D
b b b
Type: MC b PageRef:3 b b
Skill: Concept
b b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
5) Gail decides to take a break from studying and goes online to check things out. She connects
b b b b b b b b b b b b b b b b
with one of the product discussion groups that she participates in. This is an example of a:
b b b b b b b b b b b b b b b b b
A) lifestyle discussion. b
B) brand competition. b
C) consumption community. b
D) marketplace
competition. ANSWER: C
b b b
Type: MC b PageRef:2 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
6) If aproduct succeeds in satisfying needs and is purchased over and over again, it most likely has
b b b b b b b b b b b b b b b b b
attained:
b
A) product separation. b
B) brand loyalty. b
C) lifestyle variation. b
D) purchase
conception.
b
ANSWER: B b
b b b b b
b Having,and Being,Canadian Edition,9thEdition,
b b b b b b
b 2024 by MichaelR.Solomon Chapters 1 - 15
b b b b b b b b
,ConsumerBehaviour:Buying, Having,andBeing,Cdn.9e(Solomon) Chapter 1 An
b b b b b b b b b b b
b Introduction to Consumer Behaviour b b b
1) In studying consumers likeGail, acollegestudent, marketers often find it useful to learn their
b b b b b b b b b b b b b b b
interests in music or clothing, how they spend their leisure time, and even their attitudes about
b b b b b b b b b b b b b b b b
social issues, to be able to categorize consumers according to their lifestyles. This sort of
b b b b b b b b b b b b b b b
information is called:
b b b
A) core values. b
B) psychographics.
C) configurations.
D) physiognomies
.ANSWER: B
b b
Type: MC b PageRef:2 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
2) Tina, asupervisor of displays for Sears Canada, knows that attractivedisplays can generate
b b b b b b b b b b b b b
additional sales of particular items. From a marketer's perspective, this is:
b b b b b b b b b b b
A) a purchase issue.
b b
B) a post purchase issue.
b b b
C) merchandising complexity. b
D) a loss leader.
b b
ANSWER: A b
Type: MC b PageRef:3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
3) John is the vice president of marketing for a local tour guide company. He is concerned that his
b b b b b b b b b b b b b b b b b
,customers are not recommending his company to their friends. For John, this problem is a:
b b b b b b b b b b b b b b b
A) purchase issue. b
B) demographic problem. b
C) prepurchaseissue. b
D) postpurchase b
issue. ANSWER: D
b b b
Type: MC b PageRef:3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
, 4) The expanded view of theexchangethat includes theissues that influence the consumer
b b b b b b b b b b b b b
before, during, and after a purchase is called:
b b b b b b b b
A) the value. b
B) thestrategic focus. b b
C) the pre-sell strategy. b b
D) theconsumption b
process. ANSWER: D
b b b
Type: MC b PageRef:3 b b
Skill: Concept
b b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
5) Gail decides to take a break from studying and goes online to check things out. She connects
b b b b b b b b b b b b b b b b
with one of the product discussion groups that she participates in. This is an example of a:
b b b b b b b b b b b b b b b b b
A) lifestyle discussion. b
B) brand competition. b
C) consumption community. b
D) marketplace
competition. ANSWER: C
b b b
Type: MC b PageRef:2 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process. b b b b b b
6) If aproduct succeeds in satisfying needs and is purchased over and over again, it most likely has
b b b b b b b b b b b b b b b b b
attained:
b
A) product separation. b
B) brand loyalty. b
C) lifestyle variation. b
D) purchase
conception.
b
ANSWER: B b
