MKT 350 UTK EXAM 2 STUDY GUIDE
2026/2027 ACCURATE QUESTIONS WITH
CORRECT DETAILED SOLUTIONS ||
100% GUARANTEED PASS
<NEWEST VERSION>
1. self-concept - ANSWER ✔ the beliefs one holds about his/herself and how
(s)he self-evaluates oneself on these qualities
2. collective self - ANSWER ✔ a person derives his/her identity from a social
group.
3. identity - ANSWER ✔ a category label with which one self-associates
Permanent: Parent, child, particular race/religion
Temporary: Student, professor, electric car driver
4. self esteem - ANSWER ✔ refers to the positivity of a person's self-concept.
People with low self-esteem expect that they will not perform well and will
try to avoid embarrassment, failure, and rejection.
5. just fun fact - ANSWER ✔ Individuals who feel powerful spend more
money on themselves ("because I'm worth it!"), whereas those who feel
powerlessness spend more on others than on themselves.
6. social comparison - ANSWER ✔ one evaluates his/her appearance by
comparing it to the people depicted in artificial images.
7. ideal self - ANSWER ✔ how we would like to be
8. actual self - ANSWER ✔ who we really are
9. impression management - ANSWER ✔ means we work to "manage" what
others think of us
,10.self image congruence model - ANSWER ✔ we choose products when
product attributes matches the self
11.self image - ANSWER ✔ product attributes =
12.embodied cognition - ANSWER ✔ what we do and buy affects how we
feel.
13.power posing - ANSWER ✔ standing confidently even if you don't feel
confident
This affects brain activity and success
14.en-clothed cognition - ANSWER ✔ the symbolic meaning of how clothing
changes how people behave.
15.attitude - ANSWER ✔ a lasting, general evaluation of people, objects,
advertisements, or issues
Can help predict behavior
16.Assessing Global Markets - ANSWER ✔ -Economic analysis using
metrics
-Infrastructure and technology
-Sociocultural analysis
-Government actions
17.Economic analysis using metrics - ANSWER ✔ General economic
environment
Market size and population growth
Real income
18.Infrastructure and technology - ANSWER ✔ Transportation- system to
transport goods
Distribution Channels- timely, reasonable cost
Communication- how to get information to customer
Commerce- legal, banking, regulatory
,19.Sociocultural analysis - ANSWER ✔ Power distance- degree that we
accept social inequality
Uncertainty avoidance- rules and laws
Individualism/collectivism- obligation to the group
Masculinity
Time orientation- planning
Indulgence- have fun
20.Government actions - ANSWER ✔ Tariff- tax (protects domestic sales)
Quota- limit/fixed number of people
Exchange control- regulate currency
Trade agreement- 2 or more nations
21.Economic Analysis - ANSWER ✔ -Gross domestic product (GDP)-
amount of goods and services sold within a year
-Gross national income
-Purchasing power party
-Human development index- measures life expectancy; educational attainment;
income sufficient to meet the basic need of life in that country
22.Analyzing Infrastructure
and Technological Capabilities - ANSWER ✔ -Transportation
-Communication
-Distribution Channel
-Commerce
23.Tariffs - ANSWER ✔ -Tax
-Artificially raises prices
-Lowers demand
24.Quotas - ANSWER ✔ -Maximum limit
-Reduces availability of imported goods
25.Culture - ANSWER ✔ -Power distance
-Uncertainty avoidance
-Individualism
-Masculinity
-Time orientation
-Indulgence
, 26.The Appeal of the BRIC Countries - ANSWER ✔ Great potential for
growth in the global community
-Brazil
-Russia
-India
-China
27.Choosing a Global Entry Strategy - ANSWER ✔
28.Choosing a Global Marketing Strategy: Target Market (STP) - ANSWER
✔ -Cultural nuances
-Subcultures
-View of product and consumer role
-Different positioning
-Adaption
-Single positioning strategy
29.The Global Marketing Mix:
Product or Service Strategies - ANSWER ✔
30.Global Marketing Mix: Pricing Strategies - ANSWER ✔ -Tariffs
-Quotas
-Anti-dumping Policies
-Economic Conditions
-Competitive Factors
31.Global Marketing Mix:
Global Distribution Strategies - ANSWER ✔ Some global channels are very
long and complex.
Consumers shop at small local stores.
Suppliers must be creative in delivering to these outlets.
Global Marketing Mix: Global Communication Strategies - ANSWER ✔
2026/2027 ACCURATE QUESTIONS WITH
CORRECT DETAILED SOLUTIONS ||
100% GUARANTEED PASS
<NEWEST VERSION>
1. self-concept - ANSWER ✔ the beliefs one holds about his/herself and how
(s)he self-evaluates oneself on these qualities
2. collective self - ANSWER ✔ a person derives his/her identity from a social
group.
3. identity - ANSWER ✔ a category label with which one self-associates
Permanent: Parent, child, particular race/religion
Temporary: Student, professor, electric car driver
4. self esteem - ANSWER ✔ refers to the positivity of a person's self-concept.
People with low self-esteem expect that they will not perform well and will
try to avoid embarrassment, failure, and rejection.
5. just fun fact - ANSWER ✔ Individuals who feel powerful spend more
money on themselves ("because I'm worth it!"), whereas those who feel
powerlessness spend more on others than on themselves.
6. social comparison - ANSWER ✔ one evaluates his/her appearance by
comparing it to the people depicted in artificial images.
7. ideal self - ANSWER ✔ how we would like to be
8. actual self - ANSWER ✔ who we really are
9. impression management - ANSWER ✔ means we work to "manage" what
others think of us
,10.self image congruence model - ANSWER ✔ we choose products when
product attributes matches the self
11.self image - ANSWER ✔ product attributes =
12.embodied cognition - ANSWER ✔ what we do and buy affects how we
feel.
13.power posing - ANSWER ✔ standing confidently even if you don't feel
confident
This affects brain activity and success
14.en-clothed cognition - ANSWER ✔ the symbolic meaning of how clothing
changes how people behave.
15.attitude - ANSWER ✔ a lasting, general evaluation of people, objects,
advertisements, or issues
Can help predict behavior
16.Assessing Global Markets - ANSWER ✔ -Economic analysis using
metrics
-Infrastructure and technology
-Sociocultural analysis
-Government actions
17.Economic analysis using metrics - ANSWER ✔ General economic
environment
Market size and population growth
Real income
18.Infrastructure and technology - ANSWER ✔ Transportation- system to
transport goods
Distribution Channels- timely, reasonable cost
Communication- how to get information to customer
Commerce- legal, banking, regulatory
,19.Sociocultural analysis - ANSWER ✔ Power distance- degree that we
accept social inequality
Uncertainty avoidance- rules and laws
Individualism/collectivism- obligation to the group
Masculinity
Time orientation- planning
Indulgence- have fun
20.Government actions - ANSWER ✔ Tariff- tax (protects domestic sales)
Quota- limit/fixed number of people
Exchange control- regulate currency
Trade agreement- 2 or more nations
21.Economic Analysis - ANSWER ✔ -Gross domestic product (GDP)-
amount of goods and services sold within a year
-Gross national income
-Purchasing power party
-Human development index- measures life expectancy; educational attainment;
income sufficient to meet the basic need of life in that country
22.Analyzing Infrastructure
and Technological Capabilities - ANSWER ✔ -Transportation
-Communication
-Distribution Channel
-Commerce
23.Tariffs - ANSWER ✔ -Tax
-Artificially raises prices
-Lowers demand
24.Quotas - ANSWER ✔ -Maximum limit
-Reduces availability of imported goods
25.Culture - ANSWER ✔ -Power distance
-Uncertainty avoidance
-Individualism
-Masculinity
-Time orientation
-Indulgence
, 26.The Appeal of the BRIC Countries - ANSWER ✔ Great potential for
growth in the global community
-Brazil
-Russia
-India
-China
27.Choosing a Global Entry Strategy - ANSWER ✔
28.Choosing a Global Marketing Strategy: Target Market (STP) - ANSWER
✔ -Cultural nuances
-Subcultures
-View of product and consumer role
-Different positioning
-Adaption
-Single positioning strategy
29.The Global Marketing Mix:
Product or Service Strategies - ANSWER ✔
30.Global Marketing Mix: Pricing Strategies - ANSWER ✔ -Tariffs
-Quotas
-Anti-dumping Policies
-Economic Conditions
-Competitive Factors
31.Global Marketing Mix:
Global Distribution Strategies - ANSWER ✔ Some global channels are very
long and complex.
Consumers shop at small local stores.
Suppliers must be creative in delivering to these outlets.
Global Marketing Mix: Global Communication Strategies - ANSWER ✔
