psychology
Practice Questions &
Answers
Comprehensive Explanations
& Rationales
Key Concepts • Review
Questions • Exam Preparation
, Philip Zimbardo Prison experiment (6 days - the guards became evil and by the end everyone
thought it was a real prison), fried grasshopper experiment
Solomon Asch Developed the line test to test for conformity- people conformed 33% of the time
Leon Festinger Proposed the cognitive dissonance theory
Stanley Milgram Student of Asch, shock experiments with the "teacher" and "learner", tested
obedience (which varied based on circumstances in each experiment)
Social psychology explore how we think about, influence, and relate to eachother
attribution theory internal disposition or external situations, proposed by Fritz Heider
situational attribution we attribute something to the situation
dispositional attribution we attribute something to our personality
fundamental attribution error we overestimate the influence of personality
actor-observer effect seeing the world from the actor's perception we better appreciate the situation, how
we view thing from the outside or n the actor's view
self-serving bias we like to skew our perceptions to make ourselves seem better, like attributing good
things to ourselves and bad to the situation
central route persuasion people are analytical and involved with the problem, giving facts, demonstrating,
etc. (focus on arguments and respond with favorable thoughts), less superficial
peripheral route persuasion people respond to incidental cues, attractiveness, celebrity endorsement, etc.
(faster judgements)
foot-in-the-door phenomenon people agree to a small action and then are more likely to agree to a larger one -
Cialdini
familiarity effect being familiar/ recognizing with something and thus being affected by it