Google Digital Marketing And E-Commerce - Module 2 Course 1 Expected Questions With Verified Answers

GOOGLE DIGITAL MARKETING AND E-COMMERCE -
MODULE 2 COURSE 1 EXPECTED QUESTIONS WITH
VERIFIED ANSWERS
Question 1.
Awareness stage

ANSWER
The first stage of the marketing funnel, when a potential customer first becomes aware of the product
or service



Question 2.
Consideration stage

ANSWER
The second stage of the marketing funnel, when a potential customer's interest builds for a product
or service



Question 3.
Conversion

ANSWER
The completion of an activity that contributes to the success of a business



Question 4.
Conversion rate

ANSWER
The percentage of users or website visitors



Question 5.
Conversion stage

ANSWER
The third stafe of the marketing funnel, when marketers capitalize on the interest people have
already shown



Question 6.
Customer journey

ANSWER
The path customers take from learning about a product, to getting questions anwsered, to making a
purchase




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, Question 7.
Customer journey map

ANSWER
A visualization of the touchpoints a typical customer encounters along their purchase journey



Question 8.
Frequency

ANSWER
How many times an individual encounters in a given timeframe



Question 9.
Impression

ANSWER
The number of times an ad appears on people's screens



Question 10.
Inclusive marketing

ANSWER
The practice of improving representation and belonging wihtin the marketig and advertising materials
that an organization creates



Question 11.
Lead

ANSWER
A potential customer who has interacted with a brand and shared personal information, like an email
address



Question 12.
Local search

ANSWER
A search query that generates local-based search results



Question 13.
Local SEO

ANSWER
Optimizing content so that it displays in Google's local serach algorithms




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