FOUNDATIONS OF DIGITAL MARKETING &
E-COMMERCE - WEEK 2 FREQUENTLY TESTED ACTUAL
EXAM QUESTIONS WITH CORRECT ANSWERS
Question 1.
Beyond an online presence, how can a company stand out from its competitors and reach
potential cus- tomers?
ANSWER
With Digital Marketing
Question 2.
Fill in the blank: A successful digital marketing effort guides all of a company's customer _____?
ANSWER
Interactions
Question 3.
Successful digital marketing allows companies to think strategically about how to reach
customers at what points in the purchasing process?
ANSWER
Before, During & After a Purchase
Question 4.
When beginning a digital marketing effort, what does a company need to research in order to
set meaningful goals and measure success?
ANSWER
Target Audience
Question 5.
Which of the following examples are outcomes of a well-planned digital marketing strategy?
Select three.
ANSWER
1. Trust
2. Loyalty
3. Security
4. Employee Retention
5. Awareness
1
, Question 6.
Fill in the blank: The path a customer takes from learning about a product to getting their
questions answered to making a purchase, is _____.
ANSWER
The Customer Journey
Question 7.
What is a customer journey map?
ANSWER
A visualization of the touchpoints a typical customer encounters along their purchase journey.
Question 8.
Fill in the blank: A _____ is a visual representation of the process through which people go from
first learning about a brand to becoming loyal customers.
ANSWER
Marketing Funnel
Question 9.
Why is a marketing funnel wide at the top and narrow toward the bottom?
ANSWER
Because a lot of potential customers will enter the top of the funnel, but only some of them will reach
the bottom to become loyal customers.
Question 10.
What are the stages of a marketing funnel? Select four.
ANSWER
Awareness, Consideration, Conversion, Loyalty
Question 11.
What is the awareness stage of the marketing funnel?
ANSWER
When potential customers encounter your brand for the first time
Question 12.
What is the first step in making sure that your brand reaches the right audience?
ANSWER
Conducting research
2
E-COMMERCE - WEEK 2 FREQUENTLY TESTED ACTUAL
EXAM QUESTIONS WITH CORRECT ANSWERS
Question 1.
Beyond an online presence, how can a company stand out from its competitors and reach
potential cus- tomers?
ANSWER
With Digital Marketing
Question 2.
Fill in the blank: A successful digital marketing effort guides all of a company's customer _____?
ANSWER
Interactions
Question 3.
Successful digital marketing allows companies to think strategically about how to reach
customers at what points in the purchasing process?
ANSWER
Before, During & After a Purchase
Question 4.
When beginning a digital marketing effort, what does a company need to research in order to
set meaningful goals and measure success?
ANSWER
Target Audience
Question 5.
Which of the following examples are outcomes of a well-planned digital marketing strategy?
Select three.
ANSWER
1. Trust
2. Loyalty
3. Security
4. Employee Retention
5. Awareness
1
, Question 6.
Fill in the blank: The path a customer takes from learning about a product to getting their
questions answered to making a purchase, is _____.
ANSWER
The Customer Journey
Question 7.
What is a customer journey map?
ANSWER
A visualization of the touchpoints a typical customer encounters along their purchase journey.
Question 8.
Fill in the blank: A _____ is a visual representation of the process through which people go from
first learning about a brand to becoming loyal customers.
ANSWER
Marketing Funnel
Question 9.
Why is a marketing funnel wide at the top and narrow toward the bottom?
ANSWER
Because a lot of potential customers will enter the top of the funnel, but only some of them will reach
the bottom to become loyal customers.
Question 10.
What are the stages of a marketing funnel? Select four.
ANSWER
Awareness, Consideration, Conversion, Loyalty
Question 11.
What is the awareness stage of the marketing funnel?
ANSWER
When potential customers encounter your brand for the first time
Question 12.
What is the first step in making sure that your brand reaches the right audience?
ANSWER
Conducting research
2
