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MTR: Exam 1 Review Practice Questions and 100% Verified Answers. Grade A+

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MTR: Exam 1 Review Practice Questions and 100% Verified Answers. Grade A+

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MTR: Exam 1 Review Practice Questions
and 100% Verified Answers. Grade A+



Two primary goals of communication research - {Resolution Result Verified
Answers }-describe communication behaviours and relating communication
behaviours to other variables


Relating communication behaviours to other variables and example questions -
{Resolution Result Verified Answers }-research with this goal focuses on how a
certain communication variable relates to other variables; effects that result
from the communication behaviours


How does the use of social media in a natural disaster impact the level of relief
distribution? how does the portrayal of Native Americans in entertainment
programs influence the public's perception of Native Americans?


describing communication behaviours and example questions - {Resolution
Result Verified Answers }research with this goal focuses on the nature of a
certain communication behaviours


how is social media used during a natural disaster? how often are native
americans portrayed in american entertainment programs?


potential gaps in research that a study addresses - {Resolution Result Verified
Answers }-Information might be missing in a specific context

, 6 dimensions of media effects - {Resolution Result Verified Answers }-cognitive-
affective-behavioral, micro-level vs macro-level, intentional vs unintentional,
content-dependent vs content-irrelevant, short-term vs long-term,
reinforcement vs change


cognitive-affect-behavioral dimension - {Resolution Result Verified Answers }-
Cognitive: impact on knowledge (what they know)


Affective: impact on emotions (how they feel)


Behavioral: impact on actions (how they act) - most difficult to establish


example of cognitive-affect-behavioral dimension - {Resolution Result Verified
Answers }-


micro-level vs macro-level dimension - {Resolution Result Verified Answers }-
Micro: what individuals learn, feel, and do based on messages


Macro: what impacts the creation of messages (more focused on creator, and
studying ,messages themselves)


example of micro-level vs macro-level dimension - {Resolution Result Verified
Answers }-


intentional vs unintentional dimension - {Resolution Result Verified Answers }-
Intentional: goal is a specific response (to think, to feel, to do something)

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