HEALTHCARE MARKETING EXAM 2 UPDATED
QUESTIONS AND CORRECT ANSWERS
Question:
1. A hospital sets up a billboard for its referral line in one city, and in a second city it runs newspaper
ads for its referral line in order to determine which media ap-proach generates more telephone calls.
This research method would be categorized as being:
Answer:
a quasi-experimental de-sign.
Question:
2. Focus group data are:
Answer:
qualitative
Question:
3. True or False? Single unit sampling is more expensive than cluster sampling.
Answer:
False
Question:
4. True or False? Social media is a unique source of data, as it is not controlled by the researcher.
Answer:
True
Question:
5. When conducting marketing research, mock data ta-bles should be conducted:
Answer:
before the survey research is collected.
Question:
6. One of the quickest ways to gather data from individ-uals is:
Answer:
telephone interviews.
Question:
7. True or False? When doing sampling and starting with a random starting point and then taking
every "kth" unit, that approach is referred to as a simple system-atic sample.
Answer:
False
Question:
8. A hospital marketing manager tells the patient coor-dinator to hand out on discharge the patient
satisfac-tion survey to every twentieth patient who leaves the urgent care facility for the next week.
This approach uses what sampling method?
, Answer:
Systematic sampling
Question:
9. When an organization collects data from everyone in the population, this is defined as a:
Answer:
census
Question:
10. The major limitation to mail surveys is:
Answer:
The issues of response rate and who returns the survey
Question:
11. A major disadvantage of primary data is that:
Answer:
Cost of collection of the data can be a problem
Question:
12. The major reasons to decide between single unit and cluster sampling are the:
Answer:
Cost and the value
Question:
13. The major difference between an experiment and a quasi-experimental design is that in the latter:
Answer:
not all variables can be controlled
Question:
14. When highly accurate estimates of the population val-ues are required which sampling method
would be best?
Answer:
Systematic
Question:
15. The most systematic approach of all nonprobability sampling methods is the quota sample. T/F
Answer:
True
Question:
16. In a mail survey, the sampling unit is typically the ad-dresses of households. T/F
Answer:
True
Question:
17. When a highly accurate estimate of the population is needed, the sampling method needs to be a
nonprob-ability method. T/F
QUESTIONS AND CORRECT ANSWERS
Question:
1. A hospital sets up a billboard for its referral line in one city, and in a second city it runs newspaper
ads for its referral line in order to determine which media ap-proach generates more telephone calls.
This research method would be categorized as being:
Answer:
a quasi-experimental de-sign.
Question:
2. Focus group data are:
Answer:
qualitative
Question:
3. True or False? Single unit sampling is more expensive than cluster sampling.
Answer:
False
Question:
4. True or False? Social media is a unique source of data, as it is not controlled by the researcher.
Answer:
True
Question:
5. When conducting marketing research, mock data ta-bles should be conducted:
Answer:
before the survey research is collected.
Question:
6. One of the quickest ways to gather data from individ-uals is:
Answer:
telephone interviews.
Question:
7. True or False? When doing sampling and starting with a random starting point and then taking
every "kth" unit, that approach is referred to as a simple system-atic sample.
Answer:
False
Question:
8. A hospital marketing manager tells the patient coor-dinator to hand out on discharge the patient
satisfac-tion survey to every twentieth patient who leaves the urgent care facility for the next week.
This approach uses what sampling method?
, Answer:
Systematic sampling
Question:
9. When an organization collects data from everyone in the population, this is defined as a:
Answer:
census
Question:
10. The major limitation to mail surveys is:
Answer:
The issues of response rate and who returns the survey
Question:
11. A major disadvantage of primary data is that:
Answer:
Cost of collection of the data can be a problem
Question:
12. The major reasons to decide between single unit and cluster sampling are the:
Answer:
Cost and the value
Question:
13. The major difference between an experiment and a quasi-experimental design is that in the latter:
Answer:
not all variables can be controlled
Question:
14. When highly accurate estimates of the population val-ues are required which sampling method
would be best?
Answer:
Systematic
Question:
15. The most systematic approach of all nonprobability sampling methods is the quota sample. T/F
Answer:
True
Question:
16. In a mail survey, the sampling unit is typically the ad-dresses of households. T/F
Answer:
True
Question:
17. When a highly accurate estimate of the population is needed, the sampling method needs to be a
nonprob-ability method. T/F
