WGU D077 STUDY GUIDE WITH
QUESTIONS AND 100% CORRECT
ANSWERS GRADED A+ LATEST
UPDATE 2026
Integrated Marketing Communications - answer-coordinating the promotion mix
elements and synchronizing promotion as a unified effort
Marketing - answer-The Activity, set of institutions, and process for creating,
communicating, delivering and exchanging offerings that have value for consumers.
Also a business function that identifies, satisfies, and retains customers through a set
of activities related to creating, communicating, delivering, and exchanging offerings
that have value for the customer.
Marketing Mix (4 P's) - answer-Product, Place, Price, Promotion
Product Life Cycle - answer-describes the stages a new product goes through in the
marketplace: introduction, growth, maturity, and decline
The Introduction stage of the product life cycle is characterized by - answer-Low sales,
Little or no profit, and Often little to no competition
The growth stage of the product life cycle is characterized by - answer-Increasing sales,
Rapidly increasing profits, Market has accepted the product and competitors begin to
enter the market
The maturity stage of the product life cycle is characterized by - answer-High Sales, High
then declining profits, High level of competition, may be difficult for original company to
compete
,The decline stage of the product life cycle is characterized by - answer-Declining Sales,
Declining Profit, and Competitive pressure remains high and demand falls
product mix - answer-The complete range of products offered for sale by a company
throughout its product lines, also known as the product assortment
product lines - answer-Series of similar products focused on a sector that a company
creates under a single brand
product depth - answer-Number of versions offered for each product in the product line
product width - answer-The number of different product lines, or series of products a
company offers
price skimming - answer-Intentionally pricing a new product offering high with the
intention of lowering it over time as competition grows, particularly in the case of a
unique offering with little or no competition at the outset (Pricing Strategy)
penetration pricing - answer-Intentionally pricing a product lower than the market price
to gain market share in a new market (Pricing Strategy)
leader pricing - answer-Pricing products below market price to attract customers to a
store where they would not otherwise shop (Pricing Strategy)
prestige pricing - answer-Raising the price of a product to increase the perception of its
value (Pricing Strategy)
Bundling - answer-Grouping related products together and pricing them as a single
product. (Pricing Strategy)
, Competitive pricing - answer-Setting the price for a product or service relative to
competitors (Pricing Strategy)
Advertising - answer-Any paid form of nonpersonal promotion by an identified sponsor
Personal selling - answer-A face-to-face presentation to a prospective buyer, often
based on long-term relationships.
Sales promotion - answer-Marketing activities that stimulate consumer buying,
including coupons and samples, displays, shows and exhibitions, and demonstrations.
Public relations - answer-The linking of organizational goals with key aspects of the
public interest and the development of programs designed to earn public understanding
and acceptance. Public relations can include lobbying, publicity, special events,
internal publications, and media such as a company's internal television channel.
Social media - answer-The use of social media platforms such as Facebook, Twitter,
Pinterest, Instagram, and various blogs to generate "buzz" about a product or company.
E-commerce - answer-The use of a company's website to generate sales through online
ordering, information, interactive components such as games, and other elements of
the website.
Online advertising - answer-The use of the internet to advertise is a form of promotion
that comes in many forms including online banner ads, pop-up ads, video
advertisements, etc.
Content marketing - answer-A subset of digital marketing, content marketing involves
the creation and sharing of online material designed to create interest in a product,
service, or idea without directly promoting the brand.8
QUESTIONS AND 100% CORRECT
ANSWERS GRADED A+ LATEST
UPDATE 2026
Integrated Marketing Communications - answer-coordinating the promotion mix
elements and synchronizing promotion as a unified effort
Marketing - answer-The Activity, set of institutions, and process for creating,
communicating, delivering and exchanging offerings that have value for consumers.
Also a business function that identifies, satisfies, and retains customers through a set
of activities related to creating, communicating, delivering, and exchanging offerings
that have value for the customer.
Marketing Mix (4 P's) - answer-Product, Place, Price, Promotion
Product Life Cycle - answer-describes the stages a new product goes through in the
marketplace: introduction, growth, maturity, and decline
The Introduction stage of the product life cycle is characterized by - answer-Low sales,
Little or no profit, and Often little to no competition
The growth stage of the product life cycle is characterized by - answer-Increasing sales,
Rapidly increasing profits, Market has accepted the product and competitors begin to
enter the market
The maturity stage of the product life cycle is characterized by - answer-High Sales, High
then declining profits, High level of competition, may be difficult for original company to
compete
,The decline stage of the product life cycle is characterized by - answer-Declining Sales,
Declining Profit, and Competitive pressure remains high and demand falls
product mix - answer-The complete range of products offered for sale by a company
throughout its product lines, also known as the product assortment
product lines - answer-Series of similar products focused on a sector that a company
creates under a single brand
product depth - answer-Number of versions offered for each product in the product line
product width - answer-The number of different product lines, or series of products a
company offers
price skimming - answer-Intentionally pricing a new product offering high with the
intention of lowering it over time as competition grows, particularly in the case of a
unique offering with little or no competition at the outset (Pricing Strategy)
penetration pricing - answer-Intentionally pricing a product lower than the market price
to gain market share in a new market (Pricing Strategy)
leader pricing - answer-Pricing products below market price to attract customers to a
store where they would not otherwise shop (Pricing Strategy)
prestige pricing - answer-Raising the price of a product to increase the perception of its
value (Pricing Strategy)
Bundling - answer-Grouping related products together and pricing them as a single
product. (Pricing Strategy)
, Competitive pricing - answer-Setting the price for a product or service relative to
competitors (Pricing Strategy)
Advertising - answer-Any paid form of nonpersonal promotion by an identified sponsor
Personal selling - answer-A face-to-face presentation to a prospective buyer, often
based on long-term relationships.
Sales promotion - answer-Marketing activities that stimulate consumer buying,
including coupons and samples, displays, shows and exhibitions, and demonstrations.
Public relations - answer-The linking of organizational goals with key aspects of the
public interest and the development of programs designed to earn public understanding
and acceptance. Public relations can include lobbying, publicity, special events,
internal publications, and media such as a company's internal television channel.
Social media - answer-The use of social media platforms such as Facebook, Twitter,
Pinterest, Instagram, and various blogs to generate "buzz" about a product or company.
E-commerce - answer-The use of a company's website to generate sales through online
ordering, information, interactive components such as games, and other elements of
the website.
Online advertising - answer-The use of the internet to advertise is a form of promotion
that comes in many forms including online banner ads, pop-up ads, video
advertisements, etc.
Content marketing - answer-A subset of digital marketing, content marketing involves
the creation and sharing of online material designed to create interest in a product,
service, or idea without directly promoting the brand.8
