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Summary Managerial Economics | KU Leuven | 2024/25

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Managerial economics
Lecture 1: game theory and competition
Game theory: fundamentals
Game theory = a mathematical tool used to represent strategic interactions in a
treatable way
 Games are a stylized representation of agents’ goals, information and
capabilities

Our goal:
- Predict the likely outcomes when multiple players have conflicting paths
- Understand what factors can give an edge to different players or affect the
outcomes (comparative static)
- Identify pitfalls that undermine desirable outcomes and how to mitigate them

In real life: decision-makers have goals/preferences about the outcome of their
interactions (example: winning or losing, (not) getting a promotion)

In a game: we represent these preferences assigning to outcomes a numerical value
(payoff)
- We assign higher payoff to outcomes that are more preferred to them
- Players might disagree on what outcome is the most desirable (gives the
highest payoff)
- Strategies are actions or sequence of actions that agents can choose to achieve
their goals
- The outcome of a game is the result of all player’s strategies and chance if the
game involves stochastic/random elements

In game theory we assume that agents (players) are individually rational, that is:
1. They have rational preferences (over the outcomes)
2. They are payoff-maximizing (not necessarily selfish)




Strategic games
1. Static
o One-shot game: players interact only once
o Simultaneous choice: players choose their strategy without knowledge of
the other players’ choices

2. Complete information
o All players know the capabilities of every other player (strategies)
o All players know the consequences of every combination of strategies
(payoff)
 Uncertainty (ea. stocks) ≠ asymmetric information (ea. Boss knows more)
 Strategic games allow for uncertainty, but not asymmetric information

Complete information Asymmetric information
Static Strategic games Bayesian games

,Dynamic Extensive game, repeated Sequential (Bayesian)
game games



A strategic game is fully described by:
1. Set of players
2. Set of actions available for each player
3. Players’ payoff functions

An equilibrium in dominant strategy is a very strong notion, only relies on player’s
rationality
- Pros: if players are rational; it is the only possible outcome  very reliable
- Cons: too restrictive, most games don’t have one

Nash equilibrium (NE)
= an action profile such that none of the players can increase their
payoff by choosing a different strategy, taking the other player’s
strategies for given
 In other words: it is an action profile such that no player can
benefit from independently deviating from it
 Notice: it is a resting point, there is nothing optimal about it
 We say that each player is best responding to the other
player’s strategies

Demand, monopoly and competition
Market demand
Demand function tells us how many units of a product are purchased by consumers
depending on its price
- At price p1, customers buy quantity q1
- The slope of the demand dq/dp tells us the decrease/increase of units sold for a
small increment in the price. For normal goods, it is always negative
(opportunity cost)
∆ q/ p dq p
- Economists rather use price elasticity of demand ε ( p ) = = .
∆ p /q dp q
o Always negative for normal goods. Describes the ability/willingness of
consumers to substitute consumption with another good (or not spend)
o |ε| = 1: if price reduces by 5% then quantity increases by the same
percentage amount
o |ε| < 1: demand is inelastic => increasing price increases revenues
o |ε| > 1: demand is elastic => increasing price reduces revenues

Linear demand: q(p) = a – bp
- a is the quantity demanded when price is infinitesimal
- the slope of the demand is constant dq/dp = b
- elasticity is not constant

Inverse market demand: p(q) = A – Bq with a/b = A, 1/b = B
- A = maximum willingness to pay (WTP) among the consumers

,Perfect competition
 does not exist! It’s an ideal archetype, but it is useful as a benchmark
- Inverse demand is a horizontal line at price p
- Consumers willing to buy any quantity but only at the price p
or lower
- Infinitely many firms willing to supply at that price
- Price elasticity = -∞

Single-agent problem. Each individual is too small to affect demand
(no strategic interactions)
- Can produce a quantity q at cost given by their cost function
C(q)
- Observe the exogenous price p
- Chooses to produce the quantity that maximizes its profits
Maxq { π ( q )= p∗q−C (q) }
 Take derivative w.r.t. q for f.o.c.
−∆ C (q)
0=p+
∆q
∆ C (q)
p= = C’(q)
∆q

Perfect competition: p = C’
- Price-taking (alone) does not mean zero-profits
- If p is sufficiently high, profits are possible: triangle pAB minus fixed costs
- Wit free entry, in the longrun the price p drops to the minimum of the average
total cost curve (ATC), so profits are zero by construction
- Price taking + free entry = no profits. Not a good market to enter, but great for
consumers.

Monopolist’s problem
Still a single-agent (non-strategic) problem. The monopolist:
- Observes a downward sloping demand q(p) and can set the price
- Can produce its product at cost given by the cost function C(q)
- Choose the price (or quantity) that maximize its profits

Maxq { π ( p )= p∗q( p)−C (q ( p))}
 Take derivative w.r.t. q for f.o.c.
∆ C ( q ( p ))
∗∆ q ( p )
0 = q(p) + p* ∆ q (p) ∆q
−
∆p ∆p
−∆ q ( p )
q(p) = ( p−C' ( q ) )
∆p

( )
−1 '
∆ q ( p ) q ( p ) ( p−C ( q )) ( p−C' ( q ) )
− = with the lerner index (%
∆p p p p
markup)

( ) 1
1+ p=C ' (q ( p ) )
ε


Imperfect competition: Bertrand duopoly
Now it’s a two-players game, assumptions:
- Two firms, firm 1 and firm 2, produce a homogeneous product

, - Both firms have the same costs function C(q)
- Each firm chooses its own price p1 and p2 simultaneously
- Consumers have a demand q(p) but only buy from the
cheapest firm
- If prices are equal, they split equally their purchases from
the two firms
- Firms only produce when/if units are sold

For simplicity, assume:
- Each firm has constant marginal cost C’(q) = c
- Consumer demand is linear: q = a - bp




Assume that firm 1 sets p1
- For prices above p1, the quantity sold is 0
a−bp 1
- At p1, the quantity sold jumps to
2
- For prices below p1 the quantity follows the consumer demand
- The discontinuity in demand carries over to profit




a+bc
If firm 1 sets p1 above the monopoly price pM =
2b
- Profits are negative if p2 < c (negative margins)
- Profits are increasing until pM
π ( p1 )
- After pM, profits are decreasing until p2 = p1, where it jumps to π 1=π 2=
2
- Zero profits for p1 > p2 (no sales)

If firm 1 sets p1 = pM
M
π
- Setting p2 = pM yields half monopoly profits:
2
- Setting p2 = pM – ε grants almost at most the full monopoly profits
M M M
π ( p −ε / p )=π

What if firm 1 sets c < p1 < pM?
- Setting p1 = p2 yields positive profits
- But again, undercutting can do better
- For p1 <= c, undercutting is bad. Set p1 = c instead

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