Social Media Marketing Certification Review Updated Questions And Correct Answers

SOCIAL MEDIA MARKETING CERTIFICATION REVIEW
UPDATED QUESTIONS AND CORRECT ANSWERS
Question:
1. These video ads appear between friends' stories, be-tween Snapchat's stories, and in the middle of
publish-ers' stories, which are the stories seen on the Discover page.
a. Story ads
b. Snap ads
c. Discover ads
d. Chat ads
Answer:
Snap ads

Question:
2. Theo's Pizzeria wants to use Facebook to increase rev-enue, so it develops a social media
marketing plan and runs targeted ads. Which of the following best describes what Theo's Pizzeria is
using?
Retargeting Monetization Authentication Media buying
Answer:
Media buying

Question:
3. True or False: Artificial intelligence determines the con-tent people see in their social feeds and
what ads are put in front of them. True False
Answer:
True

Question:
4. Darren calls out Barry's, a local burger joint, on Twitter for not providing a modern, fresh take on
fast food. Which of the following would be a good plan of action for Barry's to try to manage the
situation and its repu-tation?
Ignore Darren's complaint Let the issue sit for a few days and respond later Respond to Darren
without actually addressing his crit-icism React quickly and transparently about his criticism
Answer:
React quickly and trans-parently about his criticism

Question:
5. Which of the following highlights a key difference be-tween one-to-many and one-to-one
marketing?
-One-to-one marketing is an indirect form of market-ing, while one-to-many marketing is direct.
-One-to-one marketing allows businesses to commu-nicate to a large audience, while one-to-many
relies on businesses understanding customers' individual choices.
-One-to-one marketing is considered personalized marketing, while one-to-many is considered an
indi-rect form of marketing.
-One-to-one marketing occurs when a business sends a message to a single large audience, while
one-to-many occurs when a business sends a message to many small audiences.

, Answer:
One-to-one marketing is considered person-alized marketing, while one-to-many is consid-ered an
indirect form of marketing.

Question:
6. ____ is the simulation of human intelligence processes by machines, especially computer systems.
Artificial intelligence Search engine optimization Targeted marketing Boosting
Answer:
Artificial intelligence

Question:
7. Prince & Caputo has crafted several blog posts about men's fashion. It wants to increase brand
awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which of
the following is Prince & Caputo using?
Organic media marketing User-generated content Paid social media advertising Earned media
Answer:
Paid social media advertis-ing

Question:
8. This form of marketing tries to reach consumers through general media advertising as well as
through in-person contact. Outbound Inbound Organic None of the above
Answer:
Outbound

Question:
9. Which of the following best describes social media reach?
The number of countries in which customers have re-acted to a company's social media activity The
number of people who have been exposed to a company's social media activity The number of people
within a target market who have interacted with a company's social media activity The number of
people who follow a company's social media account
Answer:
The number of people who have been exposed to a company's social media activity

Question:
10. ____ is the most popular photo-sharing social media application. Instagram Facebook Pinterest
Snapchat
Answer:
Instagram

Question:
11. True or False: Facebook is the most used social media platform in the world, so businesses in all
countries should use it to conduct social media marketing. True False
Answer:
True