GAINSIGHT ADMIN CERTIFICATE
COMPLETE EXAM REVIEW WITH FULL
SOLUTIONS
●● When considering entering a new market or cultural community,
why is it beneficial to conduct cultural research first?
Answer: 1. To prevent misconceptions and avoid association with
offensive content
2.To adapt the positioning and offer to fit in a global context
●● You are researching your competitor's target market to find out how
active their community is and what their audience is saying about their
brand. What tool or source of information is best suited to provide this
competitive insight?
Answer: Social Media
●● What are the main benefits of a 360 campaign?
Answer: Covers the entire buying cycle
Optimizes for scale and balance
●● A person reads an article about the effects of sun damage on skin and
searches Google for the best way to protect their skin. They discover
,your company's blog about the 'Top ten ways to protect your skin in the
sun'. What marketing function and stage in the buyer's journey are
aligned in this scenario?
Answer: Awareness function + the awareness stage
●● What are the qualities of effective content?
Answer: Personalized
Relevant
●● What do you need to concentrate on when conducting a competitor
content audit?
Answer: Their social following
New format adoption
●● You are developing a content calendar for the quarter. You have
included the copy and format that you are going to use, the theme, the
date and the time the post is to be published. What element are you
missing?
Answer: The creative
The platform
●● You have defined your personality and brand and identified your
audience. What is the next step involved in creating your brand business
story?
,Answer: Map story to personas
●● You are looking to promote your content and have decided to team
up with a company who can create content on your behalf. What is this
method of content promotion known as?
Answer: Affiliate Marketing
●● Two of the three key components for assessing the ROI of your
content marketing efforts are investment in content and performance of
content. What is the third component?
Answer: Long tail benefits
●● The five stages of the Buyer's Journey are Awareness, Interest,
Consideration, Conversion, and Retention. Which stages are most
influenced by social media marketing?
Answer: Awareness
Interest
●● What are some of the best practices that you should follow when
setting up a social media account for a business?
Answer: Include CTAs in your cover photo
Use a profile image that depicts your brand
, ●● When setting up a Twitter page for a business, which actions should
you take?
Answer: Add a profile photo and company bio
Create a standard Twitter account for your business
●● Which statements about setting up a Snapchat page for a business are
true?
Answer: Sign up by downloading the Snap App on your mobile phone
Avail of extra functionality by signing up to Ads Manager
●● Your digital marketing intern was about to regram a follower's post
on your Instagram account. Analyze the images shown and outline
which best practices for regramming UGC have yet to be applied?
Answer: Give credit to owner
Avoid editing content
●● How can you optimize ad serving on Facebook and Instagram?
Answer: Use Link Clicks to serve ads to people who are most likely to
click on them
Use Daily Unique Reach to show your ad once per day to your audience
●● Which native tools can provide rich insight into the performance of
Facebook campaigns?
Answer: Audience Insights
COMPLETE EXAM REVIEW WITH FULL
SOLUTIONS
●● When considering entering a new market or cultural community,
why is it beneficial to conduct cultural research first?
Answer: 1. To prevent misconceptions and avoid association with
offensive content
2.To adapt the positioning and offer to fit in a global context
●● You are researching your competitor's target market to find out how
active their community is and what their audience is saying about their
brand. What tool or source of information is best suited to provide this
competitive insight?
Answer: Social Media
●● What are the main benefits of a 360 campaign?
Answer: Covers the entire buying cycle
Optimizes for scale and balance
●● A person reads an article about the effects of sun damage on skin and
searches Google for the best way to protect their skin. They discover
,your company's blog about the 'Top ten ways to protect your skin in the
sun'. What marketing function and stage in the buyer's journey are
aligned in this scenario?
Answer: Awareness function + the awareness stage
●● What are the qualities of effective content?
Answer: Personalized
Relevant
●● What do you need to concentrate on when conducting a competitor
content audit?
Answer: Their social following
New format adoption
●● You are developing a content calendar for the quarter. You have
included the copy and format that you are going to use, the theme, the
date and the time the post is to be published. What element are you
missing?
Answer: The creative
The platform
●● You have defined your personality and brand and identified your
audience. What is the next step involved in creating your brand business
story?
,Answer: Map story to personas
●● You are looking to promote your content and have decided to team
up with a company who can create content on your behalf. What is this
method of content promotion known as?
Answer: Affiliate Marketing
●● Two of the three key components for assessing the ROI of your
content marketing efforts are investment in content and performance of
content. What is the third component?
Answer: Long tail benefits
●● The five stages of the Buyer's Journey are Awareness, Interest,
Consideration, Conversion, and Retention. Which stages are most
influenced by social media marketing?
Answer: Awareness
Interest
●● What are some of the best practices that you should follow when
setting up a social media account for a business?
Answer: Include CTAs in your cover photo
Use a profile image that depicts your brand
, ●● When setting up a Twitter page for a business, which actions should
you take?
Answer: Add a profile photo and company bio
Create a standard Twitter account for your business
●● Which statements about setting up a Snapchat page for a business are
true?
Answer: Sign up by downloading the Snap App on your mobile phone
Avail of extra functionality by signing up to Ads Manager
●● Your digital marketing intern was about to regram a follower's post
on your Instagram account. Analyze the images shown and outline
which best practices for regramming UGC have yet to be applied?
Answer: Give credit to owner
Avoid editing content
●● How can you optimize ad serving on Facebook and Instagram?
Answer: Use Link Clicks to serve ads to people who are most likely to
click on them
Use Daily Unique Reach to show your ad once per day to your audience
●● Which native tools can provide rich insight into the performance of
Facebook campaigns?
Answer: Audience Insights
