LSUS MBA 776 DARRAT EXAM 2 REVIEW
QUESTION SET WITH ACCURATE
ANSWERS
◉ Shareholders
Answer: Those who actually own the firm.
◉ Corporate Social Responsibility
Answer: A company's initiatives and responsibilities related to the
ethical and societal impact of its operations, often focusing on fair
labor, environmental concerns, and community involvement.
◉ Bottom of the Pyramid (BOP)
Answer: The largest but poorest group of the world's population,
living on less than $2.50 a day.
◉ Reverse Innovation
Answer: Adopting successful solutions developed for developing
markets to create inexpensive products for developed markets.
◉ Cause Marketing
Answer: Linking a firm's contributions to a designated cause to
customers' revenue-producing transactions with the firm.
, ◉ Social Marketing
Answer: Efforts that aim to further a cause to benefit the
community, often done by nonprofit or government organizations
to influence behavioral change for social good.
◉ Brand Activism
Answer: A company taking a stand on an important—typically
controversial—social, economic, environmental, or political issue.
◉ Sustainability
Answer: The ability to meet humanity's needs without harming
future generations.
◉ Greenwashing
Answer: Providing misleading information or giving a false
impression that products or practices are environmentally
friendly without living up to that promise.
◉ Marketing Communication
Answer: The various ways a company communicates with its
customers and the public about its offerings.
◉ Data Brokers
Answer: Entities that collect and share consumer data.
QUESTION SET WITH ACCURATE
ANSWERS
◉ Shareholders
Answer: Those who actually own the firm.
◉ Corporate Social Responsibility
Answer: A company's initiatives and responsibilities related to the
ethical and societal impact of its operations, often focusing on fair
labor, environmental concerns, and community involvement.
◉ Bottom of the Pyramid (BOP)
Answer: The largest but poorest group of the world's population,
living on less than $2.50 a day.
◉ Reverse Innovation
Answer: Adopting successful solutions developed for developing
markets to create inexpensive products for developed markets.
◉ Cause Marketing
Answer: Linking a firm's contributions to a designated cause to
customers' revenue-producing transactions with the firm.
, ◉ Social Marketing
Answer: Efforts that aim to further a cause to benefit the
community, often done by nonprofit or government organizations
to influence behavioral change for social good.
◉ Brand Activism
Answer: A company taking a stand on an important—typically
controversial—social, economic, environmental, or political issue.
◉ Sustainability
Answer: The ability to meet humanity's needs without harming
future generations.
◉ Greenwashing
Answer: Providing misleading information or giving a false
impression that products or practices are environmentally
friendly without living up to that promise.
◉ Marketing Communication
Answer: The various ways a company communicates with its
customers and the public about its offerings.
◉ Data Brokers
Answer: Entities that collect and share consumer data.
