FM 110 - FINAL EXAM STUDY GUIDE QUESTIONS WITH
ACCURATE ANSWERS
4 P's correct answer Product
Place
Price
Promotion
4 P's correct answer Product, Place, Price, Promotion
achromatic colors correct answer black, white and gray
acting vertical correct answer an internal collaboration that breaks down the
barriers between functions, external collaboration with manufacturers and
suppliers without owning them, and ongoing collaboration with consumers in
order to reap the rewards of a continuous conversation
Advantages of Private Brands correct answer - Prices for private brands are
usually lower than competing wholesale brands.
- Private brands provide retailers with control over quality and marketing.
- Private brands generally yield higher profit margins.
- Private brands provide retailers with the opportunity to enhance their brand
image and differentiate themselves from the competition.
- Private brands are an excellent means to cultivate consumer loyalty.
aesthetic properties correct answer characteristics of textile products that convey
meaning to the consumer
,analogous correct answer color harmony incorporates colors positioned next to
each other on the color wheel
apparel supplychain correct answer the complex network of suppliers and service
providers involved directly or indirectly in fulfilling customer demand for apparel
At-market pricing correct answer respects the consumer's perception that a
product is priced fairly. Retailers cannot price a product outside of the
expectations of their target market
auxiliary businesses correct answer service providers such as design bureaus,
software providers, sourcing agents, factors (credit agents), patternmaking
services, testing labs, consultants, and advertising agencies that play indirect roles
in the manufacture of apparel
Basic products correct answer A products that are produced in high volume, with
predictable demand, and is very price sensitive, since the consumer can purchase
it from a variety of competitors.
chroma correct answer a color's saturation, or degree of departure from the
neutral of the same value.
chromatic colors correct answer colors that have a hue
classics correct answer styles are so enduring that they never go completely out
of fashion. Example: Chanel-style suit
, CMT (cut, make, and trim) correct answer contracts, the company provides the
designs, patterns, and markers, and selects, purchases, and arranges delivery of
fabric and decorative trims. The contractor cuts, assembles, and finishes the
garments.
collaborative supply chain correct answer an interactive network of
manufacturing specialists who join forces operationally to integrate
complementary resources to respond to a market opportunity through the
creation of a particular product
color (science) correct answer the perception of certain wavelengths of light seen
by the retina of the eye
color attributes correct answer chroma, hues, values and temperature
color constancy correct answer when a color is perceived to match a standard
regardless of light source
color correct answer first thing that catches your eye
color harmonies correct answer refer to how colors are used in combination in
patterns, prints, or ensembles
color inconstancy correct answer when a single color sample reading as a slightly
different color under different light sources
ACCURATE ANSWERS
4 P's correct answer Product
Place
Price
Promotion
4 P's correct answer Product, Place, Price, Promotion
achromatic colors correct answer black, white and gray
acting vertical correct answer an internal collaboration that breaks down the
barriers between functions, external collaboration with manufacturers and
suppliers without owning them, and ongoing collaboration with consumers in
order to reap the rewards of a continuous conversation
Advantages of Private Brands correct answer - Prices for private brands are
usually lower than competing wholesale brands.
- Private brands provide retailers with control over quality and marketing.
- Private brands generally yield higher profit margins.
- Private brands provide retailers with the opportunity to enhance their brand
image and differentiate themselves from the competition.
- Private brands are an excellent means to cultivate consumer loyalty.
aesthetic properties correct answer characteristics of textile products that convey
meaning to the consumer
,analogous correct answer color harmony incorporates colors positioned next to
each other on the color wheel
apparel supplychain correct answer the complex network of suppliers and service
providers involved directly or indirectly in fulfilling customer demand for apparel
At-market pricing correct answer respects the consumer's perception that a
product is priced fairly. Retailers cannot price a product outside of the
expectations of their target market
auxiliary businesses correct answer service providers such as design bureaus,
software providers, sourcing agents, factors (credit agents), patternmaking
services, testing labs, consultants, and advertising agencies that play indirect roles
in the manufacture of apparel
Basic products correct answer A products that are produced in high volume, with
predictable demand, and is very price sensitive, since the consumer can purchase
it from a variety of competitors.
chroma correct answer a color's saturation, or degree of departure from the
neutral of the same value.
chromatic colors correct answer colors that have a hue
classics correct answer styles are so enduring that they never go completely out
of fashion. Example: Chanel-style suit
, CMT (cut, make, and trim) correct answer contracts, the company provides the
designs, patterns, and markers, and selects, purchases, and arranges delivery of
fabric and decorative trims. The contractor cuts, assembles, and finishes the
garments.
collaborative supply chain correct answer an interactive network of
manufacturing specialists who join forces operationally to integrate
complementary resources to respond to a market opportunity through the
creation of a particular product
color (science) correct answer the perception of certain wavelengths of light seen
by the retina of the eye
color attributes correct answer chroma, hues, values and temperature
color constancy correct answer when a color is perceived to match a standard
regardless of light source
color correct answer first thing that catches your eye
color harmonies correct answer refer to how colors are used in combination in
patterns, prints, or ensembles
color inconstancy correct answer when a single color sample reading as a slightly
different color under different light sources
