STEP 1: Complete an Iceberg Tool for this case study.
The Iceberg Tool is a way to see how the structure (that is, the background of the case) ties together the individual
events and the patterns and trends that emerge from recurring events. Using the Iceberg Tool allows you to see the
basic facts and interconnections, an important first step.
Iceberg Tool to Understand Patterns and Structure
Iceberg tool shows events at the top, patterns and trends at the water line, structure near the
bottom and less visible.
Questions to Ask – Case Study 1
What are the key events in this case study?
The key event in this case study is the fact that Jamal’s manager wants his department to
switch to a new software program. Jamal’s immediate reaction to this is a reaction of
reluctance and hesitancy because he is already accustomed to using the current software
program and he knows it could take him awhile to get used to the new software program.
What patterns do you notice in the key events of this case study?
One pattern I notice is the implementation of new software programs. The CEO has made it a
point to stay up-to-date with the latest software so that they can compete with larger
companies. This means that the company has most likely switched software in the past, and
they will continue to do so in the future. Another pattern is the reaction of the employees.
Although Jamal is experiencing a change in software for the first time, he will continue to have
the same reaction in the future. Jamal and the rest of the employees can anticipate and
prepare for these changes by changing their attitudes. Instead of being reluctant, they should
be open-minded to change and happy to make changes that will benefit the company.
What structure(s) explain the patterns of events in this case study?
I already got into this a little in the last question, but the reason there is a pattern regarding
the change in software programs is because the CEO wants the company to be competitive
with the larger companies. In order to do that, they have to stay up-to-date with the latest
software. The other pattern is the employees’ reactions to the change in software. The
reasoning for this pattern is that they are already comfortable with the current software and
they don’t want to spend months learning a new software program because their productivity
will suffer.With all this being said, I assume over time the employees will gain a more open-
minded perspective to these changes
, STEP 2: Draw “Behavior Over Time” Diagrams. (Use as many blank BOT graphs as necessary, given the case study)
The BOT diagram helps you identify how human behavior plays out over a specific time period; here, the time is the
period in which the case study occurred. It is best to group similar events or patterns together in a diagram; for
example, you might create one BOT diagram showing the actions of different team members (all actions) and
another for the investments made in marketing campaigns and the resulting return on those investments (all money).
Behavior
In this diagram, the red line shows the behavior of the employees starting off as reluctant to change, but ovTeirmtieme, they
begin to accept that the change in software benefits them and the company. The blue line represents the CEO and
manager who already knew that the change in software would benefit the company.
Behavior
This graph shows the company gaining market shares as a result of them switching software programs b e f o rTei mt hee larger
opposing companies, and therefore, having an edge on them.
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