portfolio analysis
Give this one a try later!
the process by which management evaluates the products and businesses
that make up the company.
Star
Give this one a try later!
High growth, high-share businesses or products. They often need heavy
investment to finance their rapid growth. Eventually their growth will slow
down, and they will turn into cash cows.
,customer relationship management
Give this one a try later!
build and maintain customer relationships by delivering superior customer
value and satisfaction
marketing myopia
Give this one a try later!
the mistake of paying more attention to the specific products a company
offers then to the benefits and experiences produced by these products.
Demands
Give this one a try later!
human wants that are backed by buying power
business portfolio-
Give this one a try later!
the collection of businesses and products that make up the company.
, market
Give this one a try later!
the set of all actual and potential buyers of a product or service
Marketing intermediaries
Give this one a try later!
firms that help the company to promote, sell, and distribute its goods for
final buyers
customer equity
Give this one a try later!
total combined customer lifetime values of all of a company's current and
potential customers (ultimate aim of customer relationship management is
to get high customer equity)
Product/Market Expansion Grid
Give this one a try later!
Give this one a try later!
the process by which management evaluates the products and businesses
that make up the company.
Star
Give this one a try later!
High growth, high-share businesses or products. They often need heavy
investment to finance their rapid growth. Eventually their growth will slow
down, and they will turn into cash cows.
,customer relationship management
Give this one a try later!
build and maintain customer relationships by delivering superior customer
value and satisfaction
marketing myopia
Give this one a try later!
the mistake of paying more attention to the specific products a company
offers then to the benefits and experiences produced by these products.
Demands
Give this one a try later!
human wants that are backed by buying power
business portfolio-
Give this one a try later!
the collection of businesses and products that make up the company.
, market
Give this one a try later!
the set of all actual and potential buyers of a product or service
Marketing intermediaries
Give this one a try later!
firms that help the company to promote, sell, and distribute its goods for
final buyers
customer equity
Give this one a try later!
total combined customer lifetime values of all of a company's current and
potential customers (ultimate aim of customer relationship management is
to get high customer equity)
Product/Market Expansion Grid
Give this one a try later!
