Showrooming
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going in-store to physically see the product and then looking for a better
deal online
Integrated marketing communications
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integrating a company's promotion to make a clear, consistent, and
compelling message about an organization's brand with the goal of
synergy
,Pull strategy
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a marketing strategy that stimulates consumer demand to obtain product
distribution
Public relations
Give this one a try later!
obtaining favorable publicity
Pros: earned media, can be more impactful
Cons: hard to control the message
Advertising and communication objectives
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- informative
- persuasive
- reminding
Administered VMS
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, one member has a such a large scale in a relationship that the one member
can dictate terms
Creative briefing
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a document explaining advertising objectives, target audiences, and brand
voices
Intensive distribution
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gain distribution in as many outlets as possible
Frequency
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how many times the average consumer in the target market is exposed to
the message
Wholesaler
Give this one a try later!
Give this one a try later!
going in-store to physically see the product and then looking for a better
deal online
Integrated marketing communications
Give this one a try later!
integrating a company's promotion to make a clear, consistent, and
compelling message about an organization's brand with the goal of
synergy
,Pull strategy
Give this one a try later!
a marketing strategy that stimulates consumer demand to obtain product
distribution
Public relations
Give this one a try later!
obtaining favorable publicity
Pros: earned media, can be more impactful
Cons: hard to control the message
Advertising and communication objectives
Give this one a try later!
- informative
- persuasive
- reminding
Administered VMS
Give this one a try later!
, one member has a such a large scale in a relationship that the one member
can dictate terms
Creative briefing
Give this one a try later!
a document explaining advertising objectives, target audiences, and brand
voices
Intensive distribution
Give this one a try later!
gain distribution in as many outlets as possible
Frequency
Give this one a try later!
how many times the average consumer in the target market is exposed to
the message
Wholesaler
Give this one a try later!
