soft power
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an ability to influence through attraction rather than coercion or payment
Haptics
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o Refers to the use of touch in communication
o Strictly regulated in some cultures
masc vs fem
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o Describes the extent to which gender roles overlap or in a society
o Does NOT reflect gender preference or dominance
ethical relativism
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morality is relative to the norms of one's culture
communist media theory
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is somewhat less relevant today. It assumes that the role of the press is to
promote the communist ideology, so in This media system the press is
owned and controlled by the communist party within the communist state.
It permits criticism of certain aspects, like for example if some officials
don't do their job properly, but Criticism of the communist ideology is a
crime.
Multinational Corporations aka MNCs (key players)
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, companies like apple that operate on the global scale, they have stores or
offices all around the world. Some of them have global PR departments,
others hire global PR agencies for their public relations projects.
theories of the press/media systems
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authoritarian theory of the press
revolutionary media system
communist media theory
developmental theory
low power distance
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o children are more or less treated as equals; difference in status does not
imply different treatment
o In PR...
o ...impacts business aspects such as degree of formality, decision-making
process, etc.
o ...where PDI is high, mothers advise daughters, and where it is low,
daughters advise mothers
feminine
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an ability to influence through attraction rather than coercion or payment
Haptics
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o Refers to the use of touch in communication
o Strictly regulated in some cultures
masc vs fem
,Give this one a try later!
o Describes the extent to which gender roles overlap or in a society
o Does NOT reflect gender preference or dominance
ethical relativism
Give this one a try later!
morality is relative to the norms of one's culture
communist media theory
Give this one a try later!
is somewhat less relevant today. It assumes that the role of the press is to
promote the communist ideology, so in This media system the press is
owned and controlled by the communist party within the communist state.
It permits criticism of certain aspects, like for example if some officials
don't do their job properly, but Criticism of the communist ideology is a
crime.
Multinational Corporations aka MNCs (key players)
Give this one a try later!
, companies like apple that operate on the global scale, they have stores or
offices all around the world. Some of them have global PR departments,
others hire global PR agencies for their public relations projects.
theories of the press/media systems
Give this one a try later!
authoritarian theory of the press
revolutionary media system
communist media theory
developmental theory
low power distance
Give this one a try later!
o children are more or less treated as equals; difference in status does not
imply different treatment
o In PR...
o ...impacts business aspects such as degree of formality, decision-making
process, etc.
o ...where PDI is high, mothers advise daughters, and where it is low,
daughters advise mothers
feminine
Give this one a try later!
