Strategic Management And Business Policy Globalization Updated Actual Questions And Correct Answers

STRATEGIC MANAGEMENT AND BUSINESS
POLICY GLOBALIZATION UPDATED
ACTUAL QUESTIONS AND CORRECT
ANSWERS

●● C. Standardization
Answer: ______ is the use of a common product, service, and message
across all markets to create a strong brand image.


A. Globalization
B. Horizontal integration
C. Standardization
D. Customization


●● C. Customization
Answer: ______ is the development of modified products and services,
and the use of somewhat tailor-made messages, to meet the demands of
a local population


A. Globalization
B. Horizontal integration
C. Customization

,D. Standardization


●● C. purchase
Answer: The change in customer _______ behavior was the beginning
of an evolution in international strategy.


A. saving
B. living
C. purchase
D. moving


●● D. 37
Answer: The 100 largest U.S. global earn an average of ___ percent of
their operating profits abroad.


A. 12
B. 69
C. 54
D. 37


●● A. Japan
Answer: Firms from which country lead the way in "direct foreign
investment" in the United States?

, A. Japan
B. India
C. China
D. United Kingdom


●● B. customization
Answer: In recent times, as companies go global, standardization is
steadily being replaced by _____.


A. globalization
B. customization
C. democratization
D. vulcanization


●● C. 90 billion
Answer: The direct foreign investment of foreign-based globals that
operate in the United States now exceeds


A. 200 billion
B. 20 billion
C. 90 billion
D. 9 billion