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, Which of the following is NOT a primary function of the Strategic
CRM system?
What is a Request for Proposals (RFP)? A formal invitation sent to suppliers to bid on supplying a goods or service
Which type of buyer makes a decision based on the Economic buyer
budget and controls the funds for purchasing?
What is the primary focus of Descriptive analytics? Summarizing past business performance
In the B2B buying process, what is the primary role of Providing expert knowledge to improve buying decisions
the influencer?
What type of organizational buying involves purchasing Straight rebuy
items repeatedly without modification?
What is the primary purpose of Predictive Analytics in Identifying future trends and customer behaviors
sales?
Which of the following best describes a "modified A company buys the same product but changes quantity or specifications
rebuy" in B2B purchasing?
What is a key advantage of relationship selling over It builds long-term trust and customer loyalty
transactional selling?
Which social style is characterized by low assertiveness Analytical
and high responsiveness, and want to know "why"?
What does the "R" in the RACI matrix stand for? Responsible
Which of the following is a key benefit of Sales Determining trends and future outcomes
Analytics
In a value chain, which of the following activities adds After-sales service
value to a product after the sale has been made?
What does the term "customer lifetime value" (CLV) The total value of all future purchases a customer will make
refer to?
Which of the following best describes a "value The unique value a product or service offers to customers
proposition"?
Which metric measures how much value a business can Return on Customer Investment (ROCI)
create per customer?