BUSINESS COMMUNICATION MID-TERM EXAM
2026 QUESTIONS AND 100% VERIFIED ANSWERS |
GRADED A+ | GUARANTEED PASS!!
3 Different Perspectives of News
ANS: 1. Political Philosophy Perspective- news should keep people up to date &
informed, responsibility to democracy
Direct Support
ANS: buying media products (support can be split)
economies of scale
ANS: - fixed costs decreases as output expands
- variable costs increase
- certain media - no variable costs
- larger audience DOES NOT EQUAL more costs
economies of scope
ANS: - increase revenue through multi-product production
- create variations of product
- similar to cross production
- example: Disney takes new animated film -> additional revenue streams by
selling rights to movie theaters, host it on Disney+, sell to Netflix, broadcast on tv
channels, soundtrack
Edward Bernays
ANS: - Nephew of Sigmund Freud
- First to author textbooks, teach classes on PR.
- CPI gov. propaganda effort that encouraged support of WWI in the U.S.
-PR manipulation essential to democracy
-NAZIs drew heavily on his work
Elaboration Likelihood Model
ANS: - explains how we process persuasive messages
1. Central Route- critically evaluate messages
2. peripheral route- distracted by message cues
- celebrity spokesperson
, - sexual imagery
- fear/fearmongering
- humor
- aesthetic
- route determined by motivation and ability
Factual information
ANS: raw, unprocessed, context-free information
filter bubble
ANS: the restriction of a user's perspective that can be created by personalized
search technologies
Fourth Estate | 3 Constraints Shaping News Production
ANS: -unofficial branch of gov. that checks power of other branches
- constant deadlines, limited access to sources, limited financial resources
geodemographic segmentation
ANS: people choose to live in neighborhoods with other people like them
geographic segmentation
ANS: audience divided by geography, location
Horizontal Mergers
ANS: buying another company of the same type
indirect support
ANS: buying advertised products, giving attention to ads (support can be split)
information processing task: filtering
ANS: deciding whether to ignore or pay attention to a media manager
information processing task: meaning construction
ANS: making sense of the meaning of a message
information processing task: meaning match(ing)
ANS: matching symbols with their denoted meanings
2026 QUESTIONS AND 100% VERIFIED ANSWERS |
GRADED A+ | GUARANTEED PASS!!
3 Different Perspectives of News
ANS: 1. Political Philosophy Perspective- news should keep people up to date &
informed, responsibility to democracy
Direct Support
ANS: buying media products (support can be split)
economies of scale
ANS: - fixed costs decreases as output expands
- variable costs increase
- certain media - no variable costs
- larger audience DOES NOT EQUAL more costs
economies of scope
ANS: - increase revenue through multi-product production
- create variations of product
- similar to cross production
- example: Disney takes new animated film -> additional revenue streams by
selling rights to movie theaters, host it on Disney+, sell to Netflix, broadcast on tv
channels, soundtrack
Edward Bernays
ANS: - Nephew of Sigmund Freud
- First to author textbooks, teach classes on PR.
- CPI gov. propaganda effort that encouraged support of WWI in the U.S.
-PR manipulation essential to democracy
-NAZIs drew heavily on his work
Elaboration Likelihood Model
ANS: - explains how we process persuasive messages
1. Central Route- critically evaluate messages
2. peripheral route- distracted by message cues
- celebrity spokesperson
, - sexual imagery
- fear/fearmongering
- humor
- aesthetic
- route determined by motivation and ability
Factual information
ANS: raw, unprocessed, context-free information
filter bubble
ANS: the restriction of a user's perspective that can be created by personalized
search technologies
Fourth Estate | 3 Constraints Shaping News Production
ANS: -unofficial branch of gov. that checks power of other branches
- constant deadlines, limited access to sources, limited financial resources
geodemographic segmentation
ANS: people choose to live in neighborhoods with other people like them
geographic segmentation
ANS: audience divided by geography, location
Horizontal Mergers
ANS: buying another company of the same type
indirect support
ANS: buying advertised products, giving attention to ads (support can be split)
information processing task: filtering
ANS: deciding whether to ignore or pay attention to a media manager
information processing task: meaning construction
ANS: making sense of the meaning of a message
information processing task: meaning match(ing)
ANS: matching symbols with their denoted meanings
