PYC 3713 Chapter 5 Exam Questions and Answers 100% Correct Graded A+ 2026/27
Memory - the process of retaining, retrieving, and using information about stimuli,
images, events, ideas, and skills after the original information is no longer present.
Five types of memory - sensory (in a flash), short-term, episodic (personal experience),
semantic (facts), and procedural (like bike riding)
Atkinson-Shiffrin Model - sensory memory (fractions or seconds), short-term memory (5-
7 items for around 20 seconds), long-term memory (years and decades)
Sperling's Iconic Memory Experiment - -people couldnt remember all of the letters in the
display
-later he cued only one row and people could remember the entire row
-capacity is essentially unlimited, but sensory memory fades very quickly
persistence of vision - Refers to the way our eyes retain images for a split second longer
than they actually appear, making a series of quick flashes appear as one continuous picture.
iconic memory - a momentary sensory memory of visual stimuli; a photographic or
picture-image memory lasting no more than a few tenths of a second
echoic memory - a momentary sensory memory of auditory stimuli; if attention is
elsewhere, sounds and words can still be recalled within 3 or 4 seconds
Memory - the process of retaining, retrieving, and using information about stimuli,
images, events, ideas, and skills after the original information is no longer present.
Five types of memory - sensory (in a flash), short-term, episodic (personal experience),
semantic (facts), and procedural (like bike riding)
Atkinson-Shiffrin Model - sensory memory (fractions or seconds), short-term memory (5-
7 items for around 20 seconds), long-term memory (years and decades)
Sperling's Iconic Memory Experiment - -people couldnt remember all of the letters in the
display
-later he cued only one row and people could remember the entire row
-capacity is essentially unlimited, but sensory memory fades very quickly
persistence of vision - Refers to the way our eyes retain images for a split second longer
than they actually appear, making a series of quick flashes appear as one continuous picture.
iconic memory - a momentary sensory memory of visual stimuli; a photographic or
picture-image memory lasting no more than a few tenths of a second
echoic memory - a momentary sensory memory of auditory stimuli; if attention is
elsewhere, sounds and words can still be recalled within 3 or 4 seconds
