,
, b. Promotional tool for the national pre-tour – Vibrant social-media campaign
carousel / Instagram & LinkedIn ad set + matching digital flyer (20 marks)
Eye-catching social-media advertising campaign (Instagram carousel + LinkedIn
sponsored post + downloadable one-page digital flyer). This is more consumer-facing,
visual, shareable and suited to the leisure-oriented pre-tour product aimed at
conference delegates.
Tour product promoted:
Cape Cultural Horizons” – exclusive 4-day national pre-tour for the 50 international
delegates (30 single adults + 10 couples).
Content highlights:
, b. Promotional tool for the national pre-tour – Vibrant social-media campaign
carousel / Instagram & LinkedIn ad set + matching digital flyer (20 marks)
Eye-catching social-media advertising campaign (Instagram carousel + LinkedIn
sponsored post + downloadable one-page digital flyer). This is more consumer-facing,
visual, shareable and suited to the leisure-oriented pre-tour product aimed at
conference delegates.
Tour product promoted:
Cape Cultural Horizons” – exclusive 4-day national pre-tour for the 50 international
delegates (30 single adults + 10 couples).
Content highlights: