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BUS 5112 Portfolio Activity Unit 6

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BUS 5112 Portfolio Activity Unit 6

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BUS 5112: Marketing Management - Written Assignment Unit 6
Emotional vs Rational Advertising
Written Assignment Unit 6
Term 5 2019/2020
BUS 5112
University of the People BUS 5112: Marketing Management - Written Assignment Unit 6
Written Assignment Unit 6
Select an ad on a social media platform (YouTube, LinkedIn, Instagram, Vimeo, Facebook, Twitter, Tumblr, and other social media) of your choice. Provide APA citation and referencing for the advertisement. After reading unit texts and watching the content of selected ad answer below questions:
Would you consider the ad to be an emotional or rational ad? Why or why not?
Who do you think is the target audience for the ad?
Would people want to share the ad for it to go viral? Why or why not?
Is the content for your chosen social media platform more suitable for B2B, B2C, or both?
How many times more likely is it for a lead (potential customer) to convert when developed through employee social marketing? Why?
List three social media which you consider to be most suitable for a customer testimonial and Why? Submit a 2-3-page paper, ( excluding the title page and reference page) double-spaced in Times New Roman (or its equivalent) font which is no greater than 12 points in size. Be sure to cite any sources in APA Format.
Papers will be peer-assessed using this rubric.
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Marvin A. Jolson Marketing Management
Publisher: 1978 ISBN: 9781409480099 Edition: Unknown

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