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Si Chen Exam 2 Mba 706 Tested Questions And Complete Solutions

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SI CHEN EXAM 2 MBA 706 TESTED QUESTIONS AND COMPLETE SOLUTIONS

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SI CHEN EXAM 2 MBA 706 TESTED
QUESTIONS AND COMPLETE SOLUTIONS


◉ Why target?
Answer: - Better serve customers
- Not a one size fits all


◉ Targeting Methods
Answer: - Top Down
- Bottom Up


◉ Top Down
Answer: - Strategic
- Understand the firms resources, strengths, weaknesses,
personalities, etc.
- "Does this market fit who we are?"


◉ Bottom Up
Answer: - Profitability
- Current market size, anticipated growth, competition, behavior,
expectations, etc.
- "How profitable will this segment be?"

, ◉ Strategic Criteria
Answer: - Attractiveness of market related to profitability for the
company
- Assess strengths and how they align with the segment


◉ Go for it!
Answer: Corporate strengths + Market is attractive


◉ Hmm...
Answer: - Corporate strengths + Market doesn't look so hot
- Less capable + Market is attractive


◉ Avoid
Answer: Less capable + Market doesn't look too hot


◉ SWOT
Answer: - Strength
- Weakness
- Opportunities
- Threats


◉ Strengths and Weaknesses
Answer: - Internal factors

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