BUS2 130, Exam 1:100% Expert Verified Study Guide
Real Testing 2026|2027 Questions Detailed Answers and
Instructor Note for A+ Guaranteed Pass
What are the aspects of the strategic marketing process? - Answers -Planning phase;
implementation; Evaluation
Implementation (the strategic marketing process) - Answers -Obtain resources, define
responsibilities and execute
Evaluation (strategic marketing process) - Answers -Identify deviations from plan and
act on deviations
CREST is an acronym that means what? - Answers -Competitive; Regulatory; Economic, Socio-
cultural; Technological environments.
CREST helps us remember what factors? - Answers -The uncontrollable factors that shape
opportunities and and threats.
Competitors in CREST - Answers -companies in the same industry that sell similar products or
services to customers; Restrictions placed on business activities by
States and federal laws
1|Page
, Economic in CREST - Answers -Purchasing power and spending;
Import trends
(spending pattern changes,
Income level)
Strategies for growth - Answers -market penetration; market development; product
development; diversification
Market penetration - Answers -Making more sales to current customers without changing
products.
Market development - Answers -Identifying and developing new markets for a company's
products.
Product development - Answers -Offering modified or new products to current markets.
Diversification - Answers -Companies consider acquiring or starting new business unrelated to
their core competencies.
2|Page
Real Testing 2026|2027 Questions Detailed Answers and
Instructor Note for A+ Guaranteed Pass
What are the aspects of the strategic marketing process? - Answers -Planning phase;
implementation; Evaluation
Implementation (the strategic marketing process) - Answers -Obtain resources, define
responsibilities and execute
Evaluation (strategic marketing process) - Answers -Identify deviations from plan and
act on deviations
CREST is an acronym that means what? - Answers -Competitive; Regulatory; Economic, Socio-
cultural; Technological environments.
CREST helps us remember what factors? - Answers -The uncontrollable factors that shape
opportunities and and threats.
Competitors in CREST - Answers -companies in the same industry that sell similar products or
services to customers; Restrictions placed on business activities by
States and federal laws
1|Page
, Economic in CREST - Answers -Purchasing power and spending;
Import trends
(spending pattern changes,
Income level)
Strategies for growth - Answers -market penetration; market development; product
development; diversification
Market penetration - Answers -Making more sales to current customers without changing
products.
Market development - Answers -Identifying and developing new markets for a company's
products.
Product development - Answers -Offering modified or new products to current markets.
Diversification - Answers -Companies consider acquiring or starting new business unrelated to
their core competencies.
2|Page
