WGU D027 OBJECTIVE ASSESSMENTS PRE
CERTIFICATION EVALUATION
◉ A company wants to map the customer experience at specific
interactions .How can customer relationship management (CRM)
support this goal?
It can reveal insights into touchpoints and post-purchase sentiment.
It can create email marketing campaigns to promote new product.
It can generate sales forecast for the upcoming production cycle.
It can evaluate competitive advertising and promotion offerings..
Answer: It can reveal insights into touchpoints and post-purchase
sentiment.
◉ A business owner and a manufacturer have decided to partner to
create a new product for an industry they both serve. Which
strategic relationship is being sought by these two companies?
Transactional relationship
Joint research and development agreement
Co-marketing agreement
Functional relationship. Answer: Joint research and development
agreement
,◉ Why is market segmentation critical to effective implementation
of a customer relationship management (CRM) system?
It increases opportunity for cost leadership in market.
It develops a comprehensive strategic industry analysis.
It identifies data to use in customizing buyer messaging.
It reduces product differentiation between target groups.. Answer: It
identifies data to use in customizing buyer messaging.
◉ How should a company use customer relationship management
(CRM) to provide quality customer service?
To assess interactions using key performance indicators
To survey competitors for sales management approaches
To determine competitive social media conversion rates
To evaluate website traffic from keyword searches. Answer: To
assess interactions using key performance indicators
◉ Which action illustrates the use of undifferentiated marketing?
A company is segmenting its buying audience to create a different
marketing message for each buying group.
Multiple companies are working together to target different kinds of
customers for similar types of products.
The heads of an industry are endorsing a particular company and its
respective products for a fee.
, A firm is advertising a product on television during a popular
program that the majority of the population watches.. Answer: A
firm is advertising a product on television during a popular program
that the majority of the population watches.
◉ A company is looking at all marketing data associated with
attracting prospects from the last year in order to gain insights into
prospective customers. The data contains multimedia and
unstructured data. Which big data characteristic does this data
represent?
Distributed
Velocity
Variety
Relational. Answer: Variety
◉ A company analyst seeks input from the sales department on
which business objective it wants to address so the analyst can
develop a survey instrument. Which step in the data analysis process
is illustrated by this action?
Interpretation
Collection
Processing
Analysis. Answer: Collection
CERTIFICATION EVALUATION
◉ A company wants to map the customer experience at specific
interactions .How can customer relationship management (CRM)
support this goal?
It can reveal insights into touchpoints and post-purchase sentiment.
It can create email marketing campaigns to promote new product.
It can generate sales forecast for the upcoming production cycle.
It can evaluate competitive advertising and promotion offerings..
Answer: It can reveal insights into touchpoints and post-purchase
sentiment.
◉ A business owner and a manufacturer have decided to partner to
create a new product for an industry they both serve. Which
strategic relationship is being sought by these two companies?
Transactional relationship
Joint research and development agreement
Co-marketing agreement
Functional relationship. Answer: Joint research and development
agreement
,◉ Why is market segmentation critical to effective implementation
of a customer relationship management (CRM) system?
It increases opportunity for cost leadership in market.
It develops a comprehensive strategic industry analysis.
It identifies data to use in customizing buyer messaging.
It reduces product differentiation between target groups.. Answer: It
identifies data to use in customizing buyer messaging.
◉ How should a company use customer relationship management
(CRM) to provide quality customer service?
To assess interactions using key performance indicators
To survey competitors for sales management approaches
To determine competitive social media conversion rates
To evaluate website traffic from keyword searches. Answer: To
assess interactions using key performance indicators
◉ Which action illustrates the use of undifferentiated marketing?
A company is segmenting its buying audience to create a different
marketing message for each buying group.
Multiple companies are working together to target different kinds of
customers for similar types of products.
The heads of an industry are endorsing a particular company and its
respective products for a fee.
, A firm is advertising a product on television during a popular
program that the majority of the population watches.. Answer: A
firm is advertising a product on television during a popular program
that the majority of the population watches.
◉ A company is looking at all marketing data associated with
attracting prospects from the last year in order to gain insights into
prospective customers. The data contains multimedia and
unstructured data. Which big data characteristic does this data
represent?
Distributed
Velocity
Variety
Relational. Answer: Variety
◉ A company analyst seeks input from the sales department on
which business objective it wants to address so the analyst can
develop a survey instrument. Which step in the data analysis process
is illustrated by this action?
Interpretation
Collection
Processing
Analysis. Answer: Collection
