ANSWERS | COMPLETE PSYCHOLOGY
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, Participant observation research + example social psychologists place themselves in real situations to understand social phenomena
better
Archival research + example Researchers use existing data and analyze it (could be police reports, medical records,
diaries, newspaper articles, etc.)
Ex: Playboy ads from the year 1977-1996 (Playboy) and 1986-1997 (Playgirl)
results found that body size decreased drastically in women's bodies (underweight
according to Canada national health guidelines) and increased drastically in men's
bodies.
Surveys + example Researchers ask participants questions about their attitudes, thoughts, tendencies,
emotions, or behavior.
Ex: "Why have sex?" survey sent to 1,549 intro psychology students at University of Texas
at Austin.
results: both positive and negative reasons for sex leads to the same outcomes (most of
the time); a health office on campus was able to offer resources for people who needed
more support in this area
protected confidentiality
Ex: U.S. 1936 election, Literary Digest magazine sampled 2 million people and predicted
that Alf Landon would win. In reality, FDR took every state but two. What went wrong?
Most LD readers were conservative and were of course voting for the republican
candidate.
Longitudinal research + example Researchers study something more than once over time.
Ex: Warner's study on dating milestones across people at different stages.
attrition: when people drop out of your study