BUSINESS STRATEGY GAME
COMPREHENSIVE QUESTIONS AND
COMPLETE SOLUTIONS TEST PAPER
●● Who are the authors of The Business Strategy Game?
Answer: Arthur A. Thompson, Jr., Gregory J. Stappenbeck, Mark A.
Reidenbach, Ira F. Thrasher, and Christopher C. Harms.
●● What is the main focus of the Player's Guide?
Answer: To provide information and strategies for successfully
managing an athletic footwear company.
●● How many geographic market regions are involved in The Business
Strategy Game?
Answer: Four: North America, Europe-Africa, Asia-Pacific, and Latin
America.
●● What was the revenue of the company in the last completed year?
Answer: $432.6 million.
●● What were the net earnings per share of common stock in the last
completed year?
Answer: $2.00 per share.
,●● What is the first priority for participants in The Business Strategy
Game?
Answer: To absorb the contents of the Player's Guide and understand the
global athletic footwear market.
●● What does each decision period in The Business Strategy Game
represent?
Answer: One year.
●● How long has the company been in operation by Year 11?
Answer: 10 years.
●● What type of production does The Business Strategy Game simulate?
Answer: Production at company-operated facilities rather than
outsourcing.
●● What is the significance of the Year 10 Footwear Industry Report?
Answer: It provides information on the company's position and the
industry context going into Year 11.
●● What are the competitive factors that drive branded footwear sales?
Answer: Factors include pricing, quality, marketing, and distribution
strategies.
,●● What is the goal of crafting a strategy in The Business Strategy
Game?
Answer: To be competitively successful and increase the company's
earnings year after year.
●● What is the role of the board of directors in The Business Strategy
Game?
Answer: To set expectations for company performance in key areas.
●● What does the term 'Corporate Social Responsibility and Citizenship
(CSRC)' refer to in the game?
Answer: The company's commitment to ethical practices and community
engagement.
●● What is the importance of workforce compensation and training in
the game?
Answer: To enhance employee performance and satisfaction, impacting
overall company success.
●● What is the expected outcome of making reasoned business decisions
in the game?
Answer: Improvement in the company's overall performance.
, ●● What is the competitive environment like in The Business Strategy
Game?
Answer: It is structured to reflect real-world competition in the athletic
footwear industry.
●● What are the key areas where the board of directors expects results?
Answer: Sales, market share, profitability, brand reputation, and
operational efficiency.
●● What is the significance of celebrity endorsement contracts in the
game?
Answer: To enhance brand visibility and appeal to target consumers.
●● What is the purpose of the '3-Year Strategic Plan' in The Business
Strategy Game?
Answer: To outline the long-term goals and strategies for the company.
●● What does the term 'distribution channels' refer to in the context of
athletic footwear?
Answer: The various pathways through which products are delivered to
consumers.
●● What is the impact of exchange rate fluctuations on the game?
COMPREHENSIVE QUESTIONS AND
COMPLETE SOLUTIONS TEST PAPER
●● Who are the authors of The Business Strategy Game?
Answer: Arthur A. Thompson, Jr., Gregory J. Stappenbeck, Mark A.
Reidenbach, Ira F. Thrasher, and Christopher C. Harms.
●● What is the main focus of the Player's Guide?
Answer: To provide information and strategies for successfully
managing an athletic footwear company.
●● How many geographic market regions are involved in The Business
Strategy Game?
Answer: Four: North America, Europe-Africa, Asia-Pacific, and Latin
America.
●● What was the revenue of the company in the last completed year?
Answer: $432.6 million.
●● What were the net earnings per share of common stock in the last
completed year?
Answer: $2.00 per share.
,●● What is the first priority for participants in The Business Strategy
Game?
Answer: To absorb the contents of the Player's Guide and understand the
global athletic footwear market.
●● What does each decision period in The Business Strategy Game
represent?
Answer: One year.
●● How long has the company been in operation by Year 11?
Answer: 10 years.
●● What type of production does The Business Strategy Game simulate?
Answer: Production at company-operated facilities rather than
outsourcing.
●● What is the significance of the Year 10 Footwear Industry Report?
Answer: It provides information on the company's position and the
industry context going into Year 11.
●● What are the competitive factors that drive branded footwear sales?
Answer: Factors include pricing, quality, marketing, and distribution
strategies.
,●● What is the goal of crafting a strategy in The Business Strategy
Game?
Answer: To be competitively successful and increase the company's
earnings year after year.
●● What is the role of the board of directors in The Business Strategy
Game?
Answer: To set expectations for company performance in key areas.
●● What does the term 'Corporate Social Responsibility and Citizenship
(CSRC)' refer to in the game?
Answer: The company's commitment to ethical practices and community
engagement.
●● What is the importance of workforce compensation and training in
the game?
Answer: To enhance employee performance and satisfaction, impacting
overall company success.
●● What is the expected outcome of making reasoned business decisions
in the game?
Answer: Improvement in the company's overall performance.
, ●● What is the competitive environment like in The Business Strategy
Game?
Answer: It is structured to reflect real-world competition in the athletic
footwear industry.
●● What are the key areas where the board of directors expects results?
Answer: Sales, market share, profitability, brand reputation, and
operational efficiency.
●● What is the significance of celebrity endorsement contracts in the
game?
Answer: To enhance brand visibility and appeal to target consumers.
●● What is the purpose of the '3-Year Strategic Plan' in The Business
Strategy Game?
Answer: To outline the long-term goals and strategies for the company.
●● What does the term 'distribution channels' refer to in the context of
athletic footwear?
Answer: The various pathways through which products are delivered to
consumers.
●● What is the impact of exchange rate fluctuations on the game?
