Digital Marketing Strategy: An Integrated Approach to Online Marketing, 3rd Edition – Simon Kingsnorth | Complete Test Bank (Chapters 1–22)

TESTBANK for DigitalMarketing Strategy:
b b b b b




AnIntegrated Approach toOnline Marketing
b b b b b b




3rd Edition by Simon Kingsnorth.
b b b b b b




All Chapters1- 22
b b b b

,TABLE OF CONTENT b b




b Chapter 1: The foundati ons of digital marketing.
b b b b b b b bbbbbbbb bbbb bb




Page : 2
b b b




b Chapter 2: Understanding the digital ecosystem Page
b b b b b bb bb




: 10
b b bb




b Chapter 3: Integrating digital into wider organization
b b b b b b




strategy Page : 13
b b b b b




Chapter 4: Understanding the evolving digital
b b b b b




consumer Page : 17
b b b b




Chapter 5: Barriers, considerations and data
b b b b b




protection in digital marketing strategy Page : 21
b b b b b b b b




Chapter 6: Enabling technologies for online
b b b b b b




marketing and digital transformation Page : 25
b b b b b b b




Chapter 7: Planning your digital marketing strategy –
b b b b b b b b




Objectives, Page : 29 b b b b




Chapter 8: SEO strategy and organic techniques Page :
b b b b b b b b




34
b b




Chapter 9: Building and optimizing a winning paid
b b b b b b b




search strategy Page : 38
b b b b b b




Chapter 10: Display advertising and programmatic
b b b b b




targeting Page : 42
b b b b




b Chapter 11: Tailoring your social media strategy .
b b b b b b b




Page : 45
b b b b

,Chapter 12: Marketing automation, messaging and
b b b b b




email marketing – the unsung heroes. Page : 50
b b b b b b b b b




Chapter 13: Affiliates schemes and partnerships to
b b b b b b b




deliver highly targeted leads Page : 53
b b b b b b b b




Chapter 14: Lead generation that delivers results .
b b b b b b b




Page : 56
b b b b




Chapter 15: Content strategy – a key pillar of success
b b b b b b b b b




Page : 60
b b b




Chapter 16: Personalizing the customer journey and
b b b b b b




digital experience Page : 65
b b b b b b




Chapter 17: Effective Experience Design (XD) . Page :
b b b b b b b b




69
b b




Chapter 18: Optimizing your e-commerce platform .
b b b b b b




Page : 72
b b b b




Chapter 19: Managing loyalty, CRM and data . Page :
b b b b b b b b b




75
b b




Chapter 20: Measuring success through data
b b b b b




analytics and reporting Page : 80
b b b b b b b




Chapter 21: Providing a smooth online service and
b b b b b b b




customer experience Page : 84
b b b b b b




Chapter 22: Putting together your digital marketing
b b b b b b




strategy. Page : 87
b b b b

, DigitalMarketingStrategy3ebySimonKingsnorth
b b b b b b




Chapter 1: The foundations of digital marketing Test
b b b b b b b b




bank answers
b b




1. a), b), d), e)
b b b




2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), b)
b