DMI DIGITAL MARKETING
CERTIFICATION V.9 ACTUAL EXAM ALL
QUESTIONS AND WELL ELABORATED
ANSWERS TOP RATED VERSION FOR
ALREADY A+ GRADED HIGHLY
RECOMMENDED |NEW AND REVISED
Audiencemresearchmandmsocialmlisteningmtoolsmcanmbothmprovidemimportantminsightsmformmarketer
smonmamtargetmaudience.
Dragmandmdropmeachmaudiencemresearchmormsocialmlisteningmtoolmtomthemcorrectmcolumn.m-
mCORRECTmANSWERAudiencemResearch:
Marketingmresearchmcompany,mSurveymtool,mBehaviormAnalytics,mSocialmmediamplatform
SocialmListening:Hashtags,mTweetDeck,InfluencersmHootsuite
Themconceptsmofminboundmandmoutboundmmarketingmaremfundamentalmtomunderstandingmdigitalm
marketing.
Dragmandmdropmthemcharacteristicsmmostmcloselymassociatedmwithminboundmandmoutboundmmarke
tingmtomthemcorrectmcolumn.m-
mCORRECTmANSWERInbound:mAttractsmleadsmbymprovidingmhelpfulmcontentm,mpullmstrategy,mclosel
ymalignedmwithmdigitalmmarketing.
Outbound:mPushmstrategy,massociatedmwithmtraditionalmandmdigitalmmarketing,musesmvolumemandm
repetitionmtomspreadmwordmofmexistence
Owned,mpaid,mandmearnedmmediamconstitutemthreemdistinctmmediamchannelsmformdigitalmmarketer
s.
Dragmandmdropmeachmexamplemofmdigitalmmediamtomthemmediamchannelmitmrepresents.m-
mCORRECTmANSWEROwned:mwebsite,msocialmmediamaccount,mblog
, Earned:mWOMmPromo,mmentions,mreviews
Paid:mDisplaymAds,mSocialmMediamAds,mRetargeting
Traditionalmmarketingmactivitiesmincludemdirectmmarketing,mbroadcastmadvertising,mandmreferrals.
Dragmandmdropmeachmexamplemofmtraditionalmmarketingmtomthemmarketingmstrategymitmrepresents.
m-mCORRECTmANSWERDirect:mMailingsmandmbrochures,mflyers,mcoupons
Broadcast:mproductmplacement,mprogrammsponsorship,mcinemamadvert
Referral:mFidelitymcards,mdiscountsmformsponsorships,mWOM
Traditionalmandmdigitalmmarketingmoftenmworkmmostmeffectivelymtogethermbutmtheremaremdistinctm
differences.
Dragmandmdropmeachmcharacteristicmtomthemformmofmmarketingmitmbestmrepresents.m-
mCORRECTmANSWERTraditional:moutbound,mmass,mpassivemaudience,mone-to-many
Digital:mindividua;,mactivemaudience,minbound,mone-to-one
WhichmDMIm3imprinciplemismillustratedmbymapplyingmyourmcustomermengagementmlearningsmtomyou
rmdigitalmmarketingmstrategy?
ChoosemONEmofmthemfollowing:m-mCORRECTmANSWERIterate
Understandingmthemrelationshipmbetweenmkeymdigitalmchannelsmandmthempotentialmbusinessmoppo
rtunitiesmtheymcanmhelpmunlockmismcentralmtomanymdigitalmstrategy.
Dragmandmdropmeachmonlinembusinessmgoalmtomthemdigitalmchannelmthatmcanmbestmsupportmit.m-
mCORRECTmANSWERContentmMarketingm-mImprovesmbrandmpersonalitymandmlikability
CERTIFICATION V.9 ACTUAL EXAM ALL
QUESTIONS AND WELL ELABORATED
ANSWERS TOP RATED VERSION FOR
ALREADY A+ GRADED HIGHLY
RECOMMENDED |NEW AND REVISED
Audiencemresearchmandmsocialmlisteningmtoolsmcanmbothmprovidemimportantminsightsmformmarketer
smonmamtargetmaudience.
Dragmandmdropmeachmaudiencemresearchmormsocialmlisteningmtoolmtomthemcorrectmcolumn.m-
mCORRECTmANSWERAudiencemResearch:
Marketingmresearchmcompany,mSurveymtool,mBehaviormAnalytics,mSocialmmediamplatform
SocialmListening:Hashtags,mTweetDeck,InfluencersmHootsuite
Themconceptsmofminboundmandmoutboundmmarketingmaremfundamentalmtomunderstandingmdigitalm
marketing.
Dragmandmdropmthemcharacteristicsmmostmcloselymassociatedmwithminboundmandmoutboundmmarke
tingmtomthemcorrectmcolumn.m-
mCORRECTmANSWERInbound:mAttractsmleadsmbymprovidingmhelpfulmcontentm,mpullmstrategy,mclosel
ymalignedmwithmdigitalmmarketing.
Outbound:mPushmstrategy,massociatedmwithmtraditionalmandmdigitalmmarketing,musesmvolumemandm
repetitionmtomspreadmwordmofmexistence
Owned,mpaid,mandmearnedmmediamconstitutemthreemdistinctmmediamchannelsmformdigitalmmarketer
s.
Dragmandmdropmeachmexamplemofmdigitalmmediamtomthemmediamchannelmitmrepresents.m-
mCORRECTmANSWEROwned:mwebsite,msocialmmediamaccount,mblog
, Earned:mWOMmPromo,mmentions,mreviews
Paid:mDisplaymAds,mSocialmMediamAds,mRetargeting
Traditionalmmarketingmactivitiesmincludemdirectmmarketing,mbroadcastmadvertising,mandmreferrals.
Dragmandmdropmeachmexamplemofmtraditionalmmarketingmtomthemmarketingmstrategymitmrepresents.
m-mCORRECTmANSWERDirect:mMailingsmandmbrochures,mflyers,mcoupons
Broadcast:mproductmplacement,mprogrammsponsorship,mcinemamadvert
Referral:mFidelitymcards,mdiscountsmformsponsorships,mWOM
Traditionalmandmdigitalmmarketingmoftenmworkmmostmeffectivelymtogethermbutmtheremaremdistinctm
differences.
Dragmandmdropmeachmcharacteristicmtomthemformmofmmarketingmitmbestmrepresents.m-
mCORRECTmANSWERTraditional:moutbound,mmass,mpassivemaudience,mone-to-many
Digital:mindividua;,mactivemaudience,minbound,mone-to-one
WhichmDMIm3imprinciplemismillustratedmbymapplyingmyourmcustomermengagementmlearningsmtomyou
rmdigitalmmarketingmstrategy?
ChoosemONEmofmthemfollowing:m-mCORRECTmANSWERIterate
Understandingmthemrelationshipmbetweenmkeymdigitalmchannelsmandmthempotentialmbusinessmoppo
rtunitiesmtheymcanmhelpmunlockmismcentralmtomanymdigitalmstrategy.
Dragmandmdropmeachmonlinembusinessmgoalmtomthemdigitalmchannelmthatmcanmbestmsupportmit.m-
mCORRECTmANSWERContentmMarketingm-mImprovesmbrandmpersonalitymandmlikability