Page |1
APRD 1003 AD and PR final study guid
Questions and Correct Answers/ Latest
Update / Already Graded
Edelman Trust Barometer
Ans: The Global Annual survey that measures trust in
Businesses, Government, Media, and Nonprofits
Press Agentry/publicity
Ans: One sided- Hype and publicity at all costs 1800's US
Edelman Trust Barometer
Ans: The Global Annual survey that measures trust in
Businesses, Government, Media, and Nonprofits
Press Agentry/publicity
Ans: One sided- Hype and publicity at all costs 1800's US
Public information model
Ans: One-sided - Truth and Accuracy in the equation.
All rights reserved © 2025/ 2026 |
, Page |2
2-Way Asymmetrical Model
Ans: Uses communication to negotiate with the public, revoes
lieing, and takes polls. Companies still try and persuade the
customers
2-Way Symmetrical Model
Ans: Uses communication and active dialogue with the public
to remove conflict and promote mutual understanding
Ethics
Ans: Crisis Management
PRSA Code of Ethics
Ans: A list of values for PR practitioners. Advocacy, honesty,
expertise, loyalty, and fairness
Utilitarianism
Ans: The most good for the most amount of people
Absolutism
All rights reserved © 2025/ 2026 |
, Page |3
Ans: The rules are the rules no matter what
Astroturfing
Ans: creating a movement controlled by a large organization or
group designed to look like a citizen-founded, grassroots
campaign.
Greenwashing
Ans: exploiting a consumer by dishonestly marketing products
or services as environmentally friendly, with the goal of gaining
public approval and sales
Corporate social responsibility (CSR)
Ans: companies taking responsibility to their impact on
society.
P.T Barnum
Ans: father of PR, did the circus and publicity stunts and Press
agentry. 1800's, westward expansion in the US
Ivy Lee
All rights reserved © 2025/ 2026 |
APRD 1003 AD and PR final study guid
Questions and Correct Answers/ Latest
Update / Already Graded
Edelman Trust Barometer
Ans: The Global Annual survey that measures trust in
Businesses, Government, Media, and Nonprofits
Press Agentry/publicity
Ans: One sided- Hype and publicity at all costs 1800's US
Edelman Trust Barometer
Ans: The Global Annual survey that measures trust in
Businesses, Government, Media, and Nonprofits
Press Agentry/publicity
Ans: One sided- Hype and publicity at all costs 1800's US
Public information model
Ans: One-sided - Truth and Accuracy in the equation.
All rights reserved © 2025/ 2026 |
, Page |2
2-Way Asymmetrical Model
Ans: Uses communication to negotiate with the public, revoes
lieing, and takes polls. Companies still try and persuade the
customers
2-Way Symmetrical Model
Ans: Uses communication and active dialogue with the public
to remove conflict and promote mutual understanding
Ethics
Ans: Crisis Management
PRSA Code of Ethics
Ans: A list of values for PR practitioners. Advocacy, honesty,
expertise, loyalty, and fairness
Utilitarianism
Ans: The most good for the most amount of people
Absolutism
All rights reserved © 2025/ 2026 |
, Page |3
Ans: The rules are the rules no matter what
Astroturfing
Ans: creating a movement controlled by a large organization or
group designed to look like a citizen-founded, grassroots
campaign.
Greenwashing
Ans: exploiting a consumer by dishonestly marketing products
or services as environmentally friendly, with the goal of gaining
public approval and sales
Corporate social responsibility (CSR)
Ans: companies taking responsibility to their impact on
society.
P.T Barnum
Ans: father of PR, did the circus and publicity stunts and Press
agentry. 1800's, westward expansion in the US
Ivy Lee
All rights reserved © 2025/ 2026 |
