Media, Instructional
Design & Digital Learning
Resources | Study Guide
& Exam Review
|Guaranteed success|
, What are the five core concepts of 1. All media messages are constructed. 2. Media
media literacy? messages use a creative language. 3. Different
people experience media messages differently. 4.
Media have embedded values and points of view. 5.
Most media messages are organized to gain profit
and/or power.
What does it mean that all media Media messages are created by people and do not
messages are constructed? simply reflect reality.
How do different forms of media Each form of media uses its own creative language
present information? and rules to communicate messages.
Why might different people interpret Individual experiences and perspectives can lead to
the same media message differently? varied interpretations of the same message.
What are embedded values in media Media messages may contain specific values,
messages? beliefs, or opinions that reflect a particular
perspective.
What is the primary purpose of many To achieve goals such as making money, influencing
media messages? people, gaining attention, or gaining power.
What is information literacy? A set of abilities that enables an individual to
acquire, evaluate, use, and acknowledge sources of
information.