SSM EXAM 1 QUESTIONS AND ANSWERS | SSM EXAM 1 STUDY GUIDE
& PRACTICE TEST 2026/2027
Top-Down context deals with: - Correct answer ✔✔ an establish code that dictates to some
extent how you should feel about something
(T/F) as creators of mass comm and media content, freedom of expression is more important
than ethics. - Correct answer ✔✔ False
(T/F) the term filming is often used to refer to a great variety of digital video capture, regardless
of whether it is for a brief tv news story or amateur video. - Correct answer ✔✔ True
(T/F) An inductive approach would move from basic formal qualities of an event to the general
picture ie from specific to big picture. - Correct answer ✔✔ True
According to communication theorists Marshall McLuhan (1964) does the medium influence the
shaping of the message? - Correct answer ✔✔ yes, to a great extent
What is meant by "medium"? - Correct answer ✔✔ means of communicating a story: film, web,
radio
What is the relationship between context and perception? - Correct answer ✔✔ context will
always have some influence on our perceptions
(T/F) a deductive approach would move from photographic realism to the essential qualities of
the event ie larger picture to more specific part. - Correct answer ✔✔ True
Looking into an event means. - Correct answer ✔✔ portraying events beyond their obvious
appearance by way of shot type/angle
& PRACTICE TEST 2026/2027
Top-Down context deals with: - Correct answer ✔✔ an establish code that dictates to some
extent how you should feel about something
(T/F) as creators of mass comm and media content, freedom of expression is more important
than ethics. - Correct answer ✔✔ False
(T/F) the term filming is often used to refer to a great variety of digital video capture, regardless
of whether it is for a brief tv news story or amateur video. - Correct answer ✔✔ True
(T/F) An inductive approach would move from basic formal qualities of an event to the general
picture ie from specific to big picture. - Correct answer ✔✔ True
According to communication theorists Marshall McLuhan (1964) does the medium influence the
shaping of the message? - Correct answer ✔✔ yes, to a great extent
What is meant by "medium"? - Correct answer ✔✔ means of communicating a story: film, web,
radio
What is the relationship between context and perception? - Correct answer ✔✔ context will
always have some influence on our perceptions
(T/F) a deductive approach would move from photographic realism to the essential qualities of
the event ie larger picture to more specific part. - Correct answer ✔✔ True
Looking into an event means. - Correct answer ✔✔ portraying events beyond their obvious
appearance by way of shot type/angle
