MKTG 121 EXAM 1 TRUE FALSE UPDATED QUESTIONS AND CORRECT ANSWERS

MKTG 121 EXAM 1 TRUE FALSE UPDATED
QUESTIONS AND CORRECT ANSWERS

Question:
1. Managers are typically more interested in basic research than in applied research.
Answer:
False

Question:
2. Two of the more important determinants of the potential benefits from a marketing research study are
profit margins and market size.
Answer:
True

Question:
3. The explanation of data or actions is known as the descriptive function of marketing research.
Answer:
True

Question:
4. Analyzing social media can guide brand and communication strategies, and customer-focused efforts.
Answer:
True

Question:
5. Generally, the cost of collecting secondary data is about the same as the cost of collecting primary data.
Answer:
False

Question:
6. Data mining facilitates customer acquisition by discovering purchasing patterns such that customized
offerings can be made to prospects.
Answer:
True

Question:
7. Secondary data is available for nearly every research question.
Answer:
True

Question:
8. Behavioral tracking has become the foundation of the television advertising industry.
Answer:
True