MGT 6311 Final Exam Questions and
Correct Answers Graded A+ 100%
Complete Guaranteed Verified by
Experts
1. What aspects of a video can be optimized for VSEO?: title, thumbnail,
meta tags
2. Give some strategies for VSEO: upload new content regularly, encourage
engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most
important keywords in 1st 3 words of title, meta tags, etc.
3. How do users find new videos?: search engines, recommendations from
friends/family, navigating
to a URL, paid ads/promotions
4. When should the CTA be included in a video promotion?: as early as
possible
5. What are some methods of payment for video ads?: pay if user watches
more than 30 seconds, PPC, pay if user watches whole video (total length less than 30 seconds)
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8
, 6. How do YouTube and Facebook differ in their definitions of a user
viewing a video?: YouTube counts a view as more than 30 seconds, Facebook counts a view as
more than 3 seconds
7. What are key metrics for success for video ads?: number of views, average view
time, CTR on CTA, drop ott points
8. Name 5 goals for a video marketing campaign: communication,
increase sales, lead generation, provide customer service, promotion
9. How should you determine which metrics to track for a video
marketing campaign?: Pick the metrics that will tell the most about the overall goal of the
campaign (i.e. if the objective is to increase sales, use CTR, conversion rate, etc)
10. Give an example of paid, owned, and earned media: Google ads
(paid), company Facebook page (owned), influencer blog post about new product (earned)
11. What are some features unique to mobile use?: personal, always
carried, always on, built-in payment, location services
12. What needs to be considered before starting a mobile
marketing cam-paign?: specific customer segment needs, habits, preferences (will a
mobile campaign likely influence target audience?)
2/
8
Correct Answers Graded A+ 100%
Complete Guaranteed Verified by
Experts
1. What aspects of a video can be optimized for VSEO?: title, thumbnail,
meta tags
2. Give some strategies for VSEO: upload new content regularly, encourage
engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most
important keywords in 1st 3 words of title, meta tags, etc.
3. How do users find new videos?: search engines, recommendations from
friends/family, navigating
to a URL, paid ads/promotions
4. When should the CTA be included in a video promotion?: as early as
possible
5. What are some methods of payment for video ads?: pay if user watches
more than 30 seconds, PPC, pay if user watches whole video (total length less than 30 seconds)
1/
8
, 6. How do YouTube and Facebook differ in their definitions of a user
viewing a video?: YouTube counts a view as more than 30 seconds, Facebook counts a view as
more than 3 seconds
7. What are key metrics for success for video ads?: number of views, average view
time, CTR on CTA, drop ott points
8. Name 5 goals for a video marketing campaign: communication,
increase sales, lead generation, provide customer service, promotion
9. How should you determine which metrics to track for a video
marketing campaign?: Pick the metrics that will tell the most about the overall goal of the
campaign (i.e. if the objective is to increase sales, use CTR, conversion rate, etc)
10. Give an example of paid, owned, and earned media: Google ads
(paid), company Facebook page (owned), influencer blog post about new product (earned)
11. What are some features unique to mobile use?: personal, always
carried, always on, built-in payment, location services
12. What needs to be considered before starting a mobile
marketing cam-paign?: specific customer segment needs, habits, preferences (will a
mobile campaign likely influence target audience?)
2/
8
