MGT 6311 FINAL EXAM Questions and
Correct Answers Graded A+ 100%
Complete Guaranteed Verified by
Experts
1. near field communication: a set of communication protocols that enable two devices, one
of which is usually a mobile device, to communicate when they are within four cm of each other
2. QR code: quick response code. a machine readable code like a barcode that can be used to store
information like URLs and can be read by an app through the camera of a smartphone.
3. 9 principles of mobile: personal, always carried, always on, build in payment, available
point of creative inspiration, accurate audience measure, social context, augmented reality, digital
interface
4. defining mobile channels: SMS/MMS, USSD (menu of options when customer calls
you), beacon (low energy bluetooth device), AR/VR
5. mobile benefits: hyper local and interactive marketing, which can greatly increase
engagement. People spend more time online than with any other media, much on mobile.
measure & optimize along the way.
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, 6. call to action: a phrase written to motivate the reader to take action such as sign up for our
newsletter or book car hire today
7. email service provider: a service that helps you design and send emails
8. hard bounce: the failed delivery of email communication due to an undeviating reason like a
non existent address
9. Internet protocol: an exclusive number that is used to represent every single computer in
a network
10. internet service provider: The company providing you access to the Internet,
for example, MWEB, AOL and Yahoo!
11. open rate: The percentage of emails determined as opened out of the total number of
emails sent
12. opt-in: Giving permission for emails to be sent to you
13. Opt-out: Also known as unsubscribe. The act of removing oneself from a list or lists
so that specified information is no longer received via email
14. self bounce: The failed delivery of an email due to a deviating reason like an overloaded
email inbox or a server failure.
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9
Correct Answers Graded A+ 100%
Complete Guaranteed Verified by
Experts
1. near field communication: a set of communication protocols that enable two devices, one
of which is usually a mobile device, to communicate when they are within four cm of each other
2. QR code: quick response code. a machine readable code like a barcode that can be used to store
information like URLs and can be read by an app through the camera of a smartphone.
3. 9 principles of mobile: personal, always carried, always on, build in payment, available
point of creative inspiration, accurate audience measure, social context, augmented reality, digital
interface
4. defining mobile channels: SMS/MMS, USSD (menu of options when customer calls
you), beacon (low energy bluetooth device), AR/VR
5. mobile benefits: hyper local and interactive marketing, which can greatly increase
engagement. People spend more time online than with any other media, much on mobile.
measure & optimize along the way.
1/
9
, 6. call to action: a phrase written to motivate the reader to take action such as sign up for our
newsletter or book car hire today
7. email service provider: a service that helps you design and send emails
8. hard bounce: the failed delivery of email communication due to an undeviating reason like a
non existent address
9. Internet protocol: an exclusive number that is used to represent every single computer in
a network
10. internet service provider: The company providing you access to the Internet,
for example, MWEB, AOL and Yahoo!
11. open rate: The percentage of emails determined as opened out of the total number of
emails sent
12. opt-in: Giving permission for emails to be sent to you
13. Opt-out: Also known as unsubscribe. The act of removing oneself from a list or lists
so that specified information is no longer received via email
14. self bounce: The failed delivery of an email due to a deviating reason like an overloaded
email inbox or a server failure.
2/
9
