APRD 1003 Exam 1 | UPDATED Questions with 100% Verified Answers
Question:
Public Relations (PR)
Answer:
A strategic communication process that builds mutually beneficial relationships between
organizations and their publics.
Question:
PRSA
Answer:
Largest PR organization?
Question:
Edelman Trust Barometer
Answer:
Business is seen as competent and ethical
Should leverage its comparative advantage to inform debate and delivered solution on
climate
Business has the highest trust
Question:
Press Agentry/Publicity
Answer:
The goal: to get publicity... at all costs...
It's a type of one-way communication
1800s → The Golden Age of Press Agentry
Davy Crockett, Daniel Boone, Annie Oakley, Buffalo Bill
Question:
Publicity Stunt
Answer:
, Generating positive, media attention
(Ex- McDonalds flipping their M to W for International Women's day)
Question:
Public Information Model
Answer:
This model highlights the needs of others in its ethical consideration
One-way communication, truth and accuracy
PR moves beyond publicists and promoters
Rise in the use of opinion research to develop strategic plans
Strategies and tactics of become important
Goal to accomplish defined business objectives - not just publicity!
Not using formal research to guide tactics
Question:
2-Way Asymmetrical Model
Answer:
Use of audience research to craft persuasive messages to influence public behavior
Conducts formal research and uses feedback to improve persuasive efforts for the
benefit of the organization
Doesn't change the org's policies or views Goal: Get the public to adopt the org's POV
Question:
2-Way Symmetrical Model
Answer:
Uses dialogue to create and sustain mutually beneficial relationships between an
organization and its key stakeholders →
The Ideal* Minimize power imbalances between org/public
Social responsibility perspective Stakeholders + Society + Organizination
Question:
Ethics
Answer:
Question:
Public Relations (PR)
Answer:
A strategic communication process that builds mutually beneficial relationships between
organizations and their publics.
Question:
PRSA
Answer:
Largest PR organization?
Question:
Edelman Trust Barometer
Answer:
Business is seen as competent and ethical
Should leverage its comparative advantage to inform debate and delivered solution on
climate
Business has the highest trust
Question:
Press Agentry/Publicity
Answer:
The goal: to get publicity... at all costs...
It's a type of one-way communication
1800s → The Golden Age of Press Agentry
Davy Crockett, Daniel Boone, Annie Oakley, Buffalo Bill
Question:
Publicity Stunt
Answer:
, Generating positive, media attention
(Ex- McDonalds flipping their M to W for International Women's day)
Question:
Public Information Model
Answer:
This model highlights the needs of others in its ethical consideration
One-way communication, truth and accuracy
PR moves beyond publicists and promoters
Rise in the use of opinion research to develop strategic plans
Strategies and tactics of become important
Goal to accomplish defined business objectives - not just publicity!
Not using formal research to guide tactics
Question:
2-Way Asymmetrical Model
Answer:
Use of audience research to craft persuasive messages to influence public behavior
Conducts formal research and uses feedback to improve persuasive efforts for the
benefit of the organization
Doesn't change the org's policies or views Goal: Get the public to adopt the org's POV
Question:
2-Way Symmetrical Model
Answer:
Uses dialogue to create and sustain mutually beneficial relationships between an
organization and its key stakeholders →
The Ideal* Minimize power imbalances between org/public
Social responsibility perspective Stakeholders + Society + Organizination
Question:
Ethics
Answer:
