APRD 1003 Exam | UPDATED Questions with 100% Verified Answers
Question:
How does research inform strategy?
Answer:
...
Question:
How are effective strategies developed in Public Relations?
Answer:
"when concrete objectives..crafted from research, organizational goals, communication
goals, and situational realities...meet the skills, talents, and creativity of public relation
professionals"
By....
-Determining goals
-Knowing the Audience
-Developing Objectives
-Developing Strategies (For Objectives)
-Developing Tactics (For Strategies)
-Planning Activities
-Evaluation
Question:
What does "P.E.S.O." stand for?
Answer:
Paid, Earned, Shared, Owned
Question:
What is the PESO Model?
Answer:
- "a model that provides a helpful checklist to ensure campaigns include strategies in
multiple facets of campaign communication"
-"a framework to help communicators thing systematically about the tools at their
, disposal for a specific campaign"
-"builds on the traditional marketing duo of paid media (advertising) and earned media
(public relations) to include shared media (social media) and owned media (digital
properties, events, controlled environments)
-"allowing practitioners to see the wide range of possible tactics to implement"
Question:
Define Strategy
Answer:
-"The overall concept, approach, or general plan for the program designed to achieve an
objective"
-"approaches through which objectives are accomplished"
-"act as a compass for practitioners to navigate from written objectives to completed
objectives"
Question:
Paid Media
Answer:
Ex: Advertising: TV ads, Radio Ads, Newspaper and Magazine Ads etc.
Factors:
-"Opportunities where funding is the most important factor and the major barrier to
access"
-Organizations have : "Near-Total Control" of the contented its timing
-Includes Production costs, as well as "the cost of buying itself"
-"Considered a significant asset to communication related to branding, product
launch..due to the amount of content control"
-"Allows for an outlet to repeat the message, create a series of messages that build on
each other, or present highly organization-focused messages that may not be considered
news-worthy"
-"most organized-focused messages" that are "simple and memorable"
"Paid approaches" that "work to promote specific controlled company messages that are
delivered to key audiences."
-Clear selection of channels
Question:
How does research inform strategy?
Answer:
...
Question:
How are effective strategies developed in Public Relations?
Answer:
"when concrete objectives..crafted from research, organizational goals, communication
goals, and situational realities...meet the skills, talents, and creativity of public relation
professionals"
By....
-Determining goals
-Knowing the Audience
-Developing Objectives
-Developing Strategies (For Objectives)
-Developing Tactics (For Strategies)
-Planning Activities
-Evaluation
Question:
What does "P.E.S.O." stand for?
Answer:
Paid, Earned, Shared, Owned
Question:
What is the PESO Model?
Answer:
- "a model that provides a helpful checklist to ensure campaigns include strategies in
multiple facets of campaign communication"
-"a framework to help communicators thing systematically about the tools at their
, disposal for a specific campaign"
-"builds on the traditional marketing duo of paid media (advertising) and earned media
(public relations) to include shared media (social media) and owned media (digital
properties, events, controlled environments)
-"allowing practitioners to see the wide range of possible tactics to implement"
Question:
Define Strategy
Answer:
-"The overall concept, approach, or general plan for the program designed to achieve an
objective"
-"approaches through which objectives are accomplished"
-"act as a compass for practitioners to navigate from written objectives to completed
objectives"
Question:
Paid Media
Answer:
Ex: Advertising: TV ads, Radio Ads, Newspaper and Magazine Ads etc.
Factors:
-"Opportunities where funding is the most important factor and the major barrier to
access"
-Organizations have : "Near-Total Control" of the contented its timing
-Includes Production costs, as well as "the cost of buying itself"
-"Considered a significant asset to communication related to branding, product
launch..due to the amount of content control"
-"Allows for an outlet to repeat the message, create a series of messages that build on
each other, or present highly organization-focused messages that may not be considered
news-worthy"
-"most organized-focused messages" that are "simple and memorable"
"Paid approaches" that "work to promote specific controlled company messages that are
delivered to key audiences."
-Clear selection of channels
