APRD 1003 Exam 1 Fisher | UPDATED Questions with 100% Verified Answers

APRD 1003 Exam 1 Fisher | UPDATED Questions with 100% Verified
Answers

Question:
Public Relations (PR)

Answer:
Managing communication to build trust and relationships between an organization and its
publics.


Question:
PRSA

Answer:
The main professional organization for public relations professionals in the U.S.


Question:
Edelman Trust Barometer

Answer:
A yearly report that measures how much people trust institutions like business,
government, and media.


Question:
Press Agentry / Publicity

Answer:
One-way PR focused on attention and hype, not accuracy.


Question:
Publicity Stunt

Answer:
A planned action meant to attract media attention.


Question:
Public Information Model

Answer:

, One-way PR that shares truthful information.


Question:
Two-Way Asymmetrical Model

Answer:
Two-way communication used mainly to persuade publics.


Question:
Two-Way Symmetrical Model

Answer:
Two-way communication focused on mutual understanding.


Question:
Ethics

Answer:
Principles that guide right and wrong behavior.


Question:
PRSA Code of Ethics

Answer:
Guidelines that promote ethical PR practice.


Question:
Utilitarianism

Answer:
Choosing actions that create the greatest good for the most people.


Question:
Absolutism

Answer:
Belief that some actions are always right or always wrong.


Question:
Agent-Based Ethics