APRD 1003 PR - Exam 1 | UPDATED Questions with 100% Verified Answers

APRD 1003 PR - Exam 1 | UPDATED Questions with 100% Verified
Answers

Question:
Public Relations (PR)

Answer:
strategic communication process building
mutually beneficial relationships between
organizer and public


Question:
PRSA

Answer:
Public Relations Society of America - worlds
largest organization of PR professionals


Question:
Agency

Answer:
Path of PR work that many professionals take
(especially in early career)


Question:
Edelman Trust Barometer

Answer:
Measures public trust in government, business,
media, and higher-education
As of now, business has most trust


Question:
Publicity Stunt

Answer:

, Press event/activity that's created solely to get
news coverage - "pseudo events"


Question:
Public Information Model

Answer:
Ethical, trust based relationship in PR practice, a
step forward
- Public service announcements
- Non-profit awareness efforts
- Brochures, newsletters, press releases
Does not use formal research to guide tactics
(ex. don't mess with Texas)


Question:
2-Way Asymmetrical Model

Answer:
Imbalanced, organization has power.
Uses audience research for benefit of
organization.
Figging deep to understand what message
would truly work, but does not change inner
workings of organization.


Question:
2-Way Symmetrical Model

Answer:
The ideal!
Uses dialogue to create/sustain mutually
beneficial relationships between an organization
and key stakeholders.
Balance in power through dialogue between
organization and public.