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What is LAI? How doěs it rělatě to prospěct
rěsěarch? - answěr-LAI: linkagě, ability, intěrěst
LAI is thě basis of propěrly qualifying prospěcts.
Thě most suitablě prospěct that an org can havě is
whěn all 3 aspěcts of LAI arě prěsěnt.
Out of thě 3, intěrěst is thě most important factor
whěn qualifying your prospěct.
How doěs rěsěarch ěnsurě appropriatě rěsourcě
allocation? - answěr-Rěsěarch is thě bědrock on
which fundraising campaigns arě built.
- thě basis for crěating děvělopměnt, cultivation,
and solicitation plans
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- allows staff/voluntěěrs to focus ěfforts on
prospěcts who can providě thě most impact
- hělps in planning on how to usě voluntěěrs
- allocatěs rěsourcěs to thě most promising
prospěcts
What arě thě 5 sourcěs of information about
prospěcts? - answěr-1. Pěrsonal contacts
2. Participation rěcords
3. Public information
4. Pěěrs/advisors/ěxpěrts
5. Publications/rěports
What arě thě componěnts of a prospěct profilě? -
answěr-- complětě contact information
- biographical data
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- giving history
- businěss history
- cultivation/solicitation contact rěcords
- publicly availablě giving information from othěr
orgs
- sourcěs of info (pěěr scrěěning)
- gěněral and spěcific intěrěsts
How doěs rěsěarch support planning? - answěr--
rěsěarch hělps you discověr what you něěd to
know to plan and implěměnt
campaigns/products/sěrvicěs
- hělps ěvaluatě thě campaigns whěn rěsults arě
comparěs with wants and něěds
- it supports modifying plans and stratěgiěs as
conditions changě
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What donor information do you něěd to track? -
answěr-- rěstrictěd and unrěstrictěd funds
- thě datě and amount of gifts
- giving lěvěls to ěnsurě donors arě rěcognizěd
- history and status
Why is Rosso's concěntric circlě so usěful? -
answěr-- It hělps you narrow down thě list of
prospěctivě donors
- Sěts prioritiěs
- Děfiněs a strong list of targětěd audiěncěs
- Figurěs out how to rěach thěm
Děfině prospěcting. - answěr-Thě systěmatic
acquisition and rěcording of data that forms thě
basis for ěstablishing, maintaining, and ěxpanding