MAR 3023University Of Central Florida - UCF MAR 3023
Exam 1 Questions With Complete Solutions
_____ involves a strategic effort by firms to supply customers
with environmentally friendly, sustainable merchandise and
services. Correct Answers Green Marketing
__________ is communication by a marketer that informs,
persuades, or reminds potential customers about a product.
Correct Answers Promotion
A business philosophy and set of strategies, programs, and
systems that focus on identifying and building loyalty among the
firm's most valued customers is known as Correct Answers
Customer Relationship Management
A firm whose employees embrace conscious marketing and
which is concerned with only its closest stakeholders is
considered to be Correct Answers Ethical but socially
irresponsible
A group that sponsors bike helmet poster contests for children to
promote bicycle safety is providing which of the following
marketing offerings? Correct Answers Ideas
A mission statement describes the specific actions a firm will
take to achieve its goals. Correct Answers False
A national hotel chain engages in conversations with its
customers through Facebook and even allows them to book their
, hotel reservations through its Facebook page. This is an example
of marketing using: Correct Answers Social Media
A relational orientation is based on the philosophy that buyers
and sellers develop Correct Answers A Long-Term
Relationship
A roofing company agreed to complete a job in one week and
collected a 50 percent deposit, but never showed up to do the
job. The same roofing company then donated $6,000 to a local
children's hospital. The roofing company could be considered
socially responsible. Correct Answers True
A written document composed of an analysis of the current
marketing situation, opportunities and threats for the firm,
marketing objectives and strategy specified in terms of the four
Ps, action programs, and projected income statements is referred
to as a(n) Correct Answers Marketing Plan
According to the BCG matrix, which type of product typically
has excess resources which can be used to support other
products that need additional resources? Correct Answers Cash
Cows
Advertising executives are rated as having higher ethical
standards than lawyers. Correct Answers False
Advertising guidelines stating that companies cannot link
unhealthy foods with cartoon and celebrity figures is geared
toward which social trend? Correct Answers Health and
Wellness Concerns
Exam 1 Questions With Complete Solutions
_____ involves a strategic effort by firms to supply customers
with environmentally friendly, sustainable merchandise and
services. Correct Answers Green Marketing
__________ is communication by a marketer that informs,
persuades, or reminds potential customers about a product.
Correct Answers Promotion
A business philosophy and set of strategies, programs, and
systems that focus on identifying and building loyalty among the
firm's most valued customers is known as Correct Answers
Customer Relationship Management
A firm whose employees embrace conscious marketing and
which is concerned with only its closest stakeholders is
considered to be Correct Answers Ethical but socially
irresponsible
A group that sponsors bike helmet poster contests for children to
promote bicycle safety is providing which of the following
marketing offerings? Correct Answers Ideas
A mission statement describes the specific actions a firm will
take to achieve its goals. Correct Answers False
A national hotel chain engages in conversations with its
customers through Facebook and even allows them to book their
, hotel reservations through its Facebook page. This is an example
of marketing using: Correct Answers Social Media
A relational orientation is based on the philosophy that buyers
and sellers develop Correct Answers A Long-Term
Relationship
A roofing company agreed to complete a job in one week and
collected a 50 percent deposit, but never showed up to do the
job. The same roofing company then donated $6,000 to a local
children's hospital. The roofing company could be considered
socially responsible. Correct Answers True
A written document composed of an analysis of the current
marketing situation, opportunities and threats for the firm,
marketing objectives and strategy specified in terms of the four
Ps, action programs, and projected income statements is referred
to as a(n) Correct Answers Marketing Plan
According to the BCG matrix, which type of product typically
has excess resources which can be used to support other
products that need additional resources? Correct Answers Cash
Cows
Advertising executives are rated as having higher ethical
standards than lawyers. Correct Answers False
Advertising guidelines stating that companies cannot link
unhealthy foods with cartoon and celebrity figures is geared
toward which social trend? Correct Answers Health and
Wellness Concerns
