MAR3023 FSU EXAM 1 BRADY QUESTIONS WITH
COMPLETE SOLUTIONS
4 P's Correct Answers Products, Place, Price & Promotion
Applied Research Correct Answers research designed to solve
a specific problem - usually for a specific company (e.g.,
consulting).
Basic Research Correct Answers research designed to extend
knowledge of marketing phenomena.
Ex. McDonald receives complainants
BCG's matrix Correct Answers Product Market Growth --
Relative Market Share
High-High --> Star Ex. FSU COB
Low-High --> Cash Cow Ex. Coca Cola
High-Low --> Question Mark
Low-Low --> Dog Ex. VCR
Berkshire Hathaway Correct Answers Conglomerate holding
company with a diverse portfolio of businesses. (Based in
Omaha, known for insurance, started out as a textile company in
Massachusetts that buffet took over.
Cluster Analysis Correct Answers Statistical analysis technique
that identifies customer segments
-The researcher measures things like price sensitivity and
importance of quality and on-time delivery.
-Cluster analysis identifies groups (segments) of customers that
have similar characteristics
, Cluster Analysis Correct Answers The multivariate statistical
analysis technique that identifies customer segments. Firms can
then plot the segments against their core competencies and
target the groups with the most sales potential.
Competitive Correct Answers Brand - Coca Cola vs. Pepsi
Genric - Coca Cola vs. Publix brand
Product - Coca Cola vs. Snapple
Total Budget - Coca Cola vs. Candy Bar
Concentrated Correct Answers single market segment; 1
marketing mix (Singles Sites)
Ex. Tattoosingles.com Singles who have tattoos
Conclusive Correct Answers Conducted to clarify the
characteristics of certain phenomena to solve a particular
problem
Consumer Behavior Level of Involvement Correct Answers
High & Low
Consumer Decision Making Process Correct Answers Problem
recognition, Information Search, Evaluation of alternatives,
Purchases, and Post-purchase evaluation
Core Competencies Correct Answers Things a firm does well.
Competitive advantage -- Opportunity + competency Ex.
Starbucks & FSU
COMPLETE SOLUTIONS
4 P's Correct Answers Products, Place, Price & Promotion
Applied Research Correct Answers research designed to solve
a specific problem - usually for a specific company (e.g.,
consulting).
Basic Research Correct Answers research designed to extend
knowledge of marketing phenomena.
Ex. McDonald receives complainants
BCG's matrix Correct Answers Product Market Growth --
Relative Market Share
High-High --> Star Ex. FSU COB
Low-High --> Cash Cow Ex. Coca Cola
High-Low --> Question Mark
Low-Low --> Dog Ex. VCR
Berkshire Hathaway Correct Answers Conglomerate holding
company with a diverse portfolio of businesses. (Based in
Omaha, known for insurance, started out as a textile company in
Massachusetts that buffet took over.
Cluster Analysis Correct Answers Statistical analysis technique
that identifies customer segments
-The researcher measures things like price sensitivity and
importance of quality and on-time delivery.
-Cluster analysis identifies groups (segments) of customers that
have similar characteristics
, Cluster Analysis Correct Answers The multivariate statistical
analysis technique that identifies customer segments. Firms can
then plot the segments against their core competencies and
target the groups with the most sales potential.
Competitive Correct Answers Brand - Coca Cola vs. Pepsi
Genric - Coca Cola vs. Publix brand
Product - Coca Cola vs. Snapple
Total Budget - Coca Cola vs. Candy Bar
Concentrated Correct Answers single market segment; 1
marketing mix (Singles Sites)
Ex. Tattoosingles.com Singles who have tattoos
Conclusive Correct Answers Conducted to clarify the
characteristics of certain phenomena to solve a particular
problem
Consumer Behavior Level of Involvement Correct Answers
High & Low
Consumer Decision Making Process Correct Answers Problem
recognition, Information Search, Evaluation of alternatives,
Purchases, and Post-purchase evaluation
Core Competencies Correct Answers Things a firm does well.
Competitive advantage -- Opportunity + competency Ex.
Starbucks & FSU
