MKTG 3340 Exam 7#1 Question with verified answers
discover, satisfy - goals of marketing - √√_______ needs and wants of customers
and _______ them
market - √√people with both the desire and the ability to buy a specific offering
value proposition - √√a promise to your target customer of the value that your
product/service will deliver
product, price, promotion, place - √√the 4 p's
relationship marketing - √√personal relationship between organization and its
individual customers
the marketing concept - √√assess and satisfy consumer wants and needs more
effectively and efficiently than competitors WHILE ALSO trying to achieve the
organizations objectives
market orientation - √√continuously collecting info on customers needs, sharing
this info across departments, using it to create customer value
target market - √√one or more specific groups of potential consumers toward
which a company will direct its marketing program
internal marketing - √√hiring, training, motivating employees to want to serve
customers well
discover, satisfy - goals of marketing - √√_______ needs and wants of customers
and _______ them
market - √√people with both the desire and the ability to buy a specific offering
value proposition - √√a promise to your target customer of the value that your
product/service will deliver
product, price, promotion, place - √√the 4 p's
relationship marketing - √√personal relationship between organization and its
individual customers
the marketing concept - √√assess and satisfy consumer wants and needs more
effectively and efficiently than competitors WHILE ALSO trying to achieve the
organizations objectives
market orientation - √√continuously collecting info on customers needs, sharing
this info across departments, using it to create customer value
target market - √√one or more specific groups of potential consumers toward
which a company will direct its marketing program
internal marketing - √√hiring, training, motivating employees to want to serve
customers well
