MKTG 3340 Exam 4#1 Question with verified answers
Which of the following types of marketing refers to selling the same product to all
consumers? - √√Mass marketing
Which of the following is the first step in one-to-one marketing? - √√Establish
short-term measures to evaluate your efforts
Firms that change the marketing mix of their products to appeal to particular
groups of customers are employing which strategy? - √√targeted marketing
_____ combines the lifestyle traits of consumers and their personality styles with
an analysis of their attitudes, activities, and values to determine groups of
consumers with similar characteristics. - √√Psychographics
According to Maslow's hierarchy of needs,: - √√higher level needs are met after
basic needs are fulfilled.
The feeling in life that you are now the person you were meant to be is Maslow's
state of _____. - √√self-actualization
The four P's are commonly known as - √√the marketing mix or controllable factors
What you learned - √√Insights
What you should do about it - √√Implications
,Raw facts - √√Data
Recently, U.S. dairies, struggling to increase milk sales, tried to change the way
adults thought about chocolate milk. The dairies wanted to ________ chocolate
milk in the minds of adult consumers. - √√Reposition
Segmentation based on where prospective customers live or work is referred to
as - √√Geographic
The group of brands a consumer would consider acceptable from among all the
brands in the product class of which he or she is aware is referred to as the -
√√Consideration set
Market segmentation involves aggregating prospective buyers into groups that
have common needs and will - √√respond similarly to a marketing action.
Considering the two main types of data, if facts and figures are newly collected for
a project, which type of data is being collected? - √√Primary data
Children's accessory and toy store Red Carpet Baby! uses U.S. Census Bureau
information to determine the number of families with children under age 5 for
each state in its market area. Data obtained from this source are - - √√External
secondary data
________ are the factors that represent both the objective attributes of a brand
and the subjective ones a consumer deems most important to them. -
√√Evaluative criteria
, The six stages a buyer passes through in making choices about which products
and services to buy is called the - √√purchase decision process
Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S10
rather than those other smartphones I was considering. Look at this incredible
display, and the battery stays charged forever." Which stage of the consumer
purchase decision process does Claire's conversation identify? - √√Postpurchase
behavior
You have determined you want to buy an advanced hybrid vehicle, and a visit to
Ford's website reveals that the Ford Fusion Hybrid SE uses hybrid fuel technology
with the latest in lithium-ion battery technology. You are currently in which stage
of the consumer purchase decision process for this type of automobile? -
√√Information search
Using practices that seek to harm the earth's resources as little as possible is -
√√Sustainability
Which of the following sentences is correct? - √√Value = Benefits received - (Price
+ Hassle)
Marketing delivers those goods and services that the company offers at a price to
its customers or clients. That entire bundle is the company's offering and consists
of - - √√the tangible good, the intangible service and the price
A value proposition can help __________ to develop the strategies to support it. -
√√serve as the guide
Which of the following types of marketing refers to selling the same product to all
consumers? - √√Mass marketing
Which of the following is the first step in one-to-one marketing? - √√Establish
short-term measures to evaluate your efforts
Firms that change the marketing mix of their products to appeal to particular
groups of customers are employing which strategy? - √√targeted marketing
_____ combines the lifestyle traits of consumers and their personality styles with
an analysis of their attitudes, activities, and values to determine groups of
consumers with similar characteristics. - √√Psychographics
According to Maslow's hierarchy of needs,: - √√higher level needs are met after
basic needs are fulfilled.
The feeling in life that you are now the person you were meant to be is Maslow's
state of _____. - √√self-actualization
The four P's are commonly known as - √√the marketing mix or controllable factors
What you learned - √√Insights
What you should do about it - √√Implications
,Raw facts - √√Data
Recently, U.S. dairies, struggling to increase milk sales, tried to change the way
adults thought about chocolate milk. The dairies wanted to ________ chocolate
milk in the minds of adult consumers. - √√Reposition
Segmentation based on where prospective customers live or work is referred to
as - √√Geographic
The group of brands a consumer would consider acceptable from among all the
brands in the product class of which he or she is aware is referred to as the -
√√Consideration set
Market segmentation involves aggregating prospective buyers into groups that
have common needs and will - √√respond similarly to a marketing action.
Considering the two main types of data, if facts and figures are newly collected for
a project, which type of data is being collected? - √√Primary data
Children's accessory and toy store Red Carpet Baby! uses U.S. Census Bureau
information to determine the number of families with children under age 5 for
each state in its market area. Data obtained from this source are - - √√External
secondary data
________ are the factors that represent both the objective attributes of a brand
and the subjective ones a consumer deems most important to them. -
√√Evaluative criteria
, The six stages a buyer passes through in making choices about which products
and services to buy is called the - √√purchase decision process
Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S10
rather than those other smartphones I was considering. Look at this incredible
display, and the battery stays charged forever." Which stage of the consumer
purchase decision process does Claire's conversation identify? - √√Postpurchase
behavior
You have determined you want to buy an advanced hybrid vehicle, and a visit to
Ford's website reveals that the Ford Fusion Hybrid SE uses hybrid fuel technology
with the latest in lithium-ion battery technology. You are currently in which stage
of the consumer purchase decision process for this type of automobile? -
√√Information search
Using practices that seek to harm the earth's resources as little as possible is -
√√Sustainability
Which of the following sentences is correct? - √√Value = Benefits received - (Price
+ Hassle)
Marketing delivers those goods and services that the company offers at a price to
its customers or clients. That entire bundle is the company's offering and consists
of - - √√the tangible good, the intangible service and the price
A value proposition can help __________ to develop the strategies to support it. -
√√serve as the guide
