Google Ads Display Professional
Certification Exam Answers
2026/2027
Exam Name: Google Ads Display Professional Certification
Exam URL: https://skillshop.docebosaas.com/learn/courses/14709/google-
ads-display-professional-certification
Page 1
,Question:
A fashion business focuses its marketing on social media channels to best showcase its
premium offerings and would like to use Discovery ads in their marketing plan. What can the
team hope to achieve from running Discovery ads?
Answer:
To reach the right customers with the right messages as they browse through their favorite
personalized feeds on Google
Question:
The owner of a sports shop would like to promote different sports categories to people who
have already visited their website. They understand that a Remarketing campaign can help
them achieve this. Which best practice can the owner use to serve relevant ads to customers
who have already visited particular areas of their website?
Answer:
Create different remarketing lists based on the specific web pages that the customers
visited.
Question:
In which way do view-through conversions help evaluate the success of a Display campaign?
Answer:
Telling you when customers see but don't interact with an ad, then later completing a
conversion on the site
Question:
Leah is working on a Discovery campaign and has been told to aim for a target CPA of $5. How
much should she set up her daily budget to be in order to achieve that target?
Answer:
At least $50
Question:
Hunter is trying to assess the full value of the Google Display ad campaign he recently
launched. Which types of conversions should he look at in order to achieve his objective?
Answer:
Click-through and view-through
Question:
Veronica is the marketing manager at a luxury sports car company and has set up a Display
campaign for the company's most expensive and luxurious product line. She's now
contemplating whether they need to alter their view-through conversion window. Should
Veronica change their view-through conversion window, and why?
Answer:
Yes, because the sales cycle for a luxury car will be longer than the default window.
Page 2
, Question:
Brenda created a Google Ads campaign last month to increase sales and leads for her online
store using multiple ad channels. She feels that her Display ads are probably influencing the
other ad channels and wants to determine the complete role that Display clicks are playing in
this. Which report can Brenda use to meet her goal?
Answer:
Top Conversion Paths Report
Question:
Nathan is interested in using the Assets Report to optimize asset performance in his company's
Discovery ads. How often should he review the report and what should be do with assets
afterward?
Answer:
He should review the Assets Report biweekly, and then replace low- performing images with
images similar in quality and composition to the best-performing images.
Question:
Which statement most accurately describes the benefit of using Discovery ads?
Answer:
They'll allow an advertiser to tell an engaging story about their products and services to help
grow more conversions.
Question:
Which first two steps are required to implement a Target ROAS strategy? Select 2 Correct
Responses
Answer:
She must set up her conversion value, since Target ROAS needs to know what each
conversion is worth to her.
She needs to set up conversion tracking, in order to use machine learning for conversion
value optimization.
Question:
Kala is setting up a Discovery campaign and wants to measure newsletter signups driven by
the campaign. What does Kala need to do in order to meet this objective?
Answer:
Set up conversion tracking
Question:
A campaign report shows that Display ads are receiving high click- through rates, however
appear to be producing fewer conversions than Search ads. What's the best explanation for
this?
Answer:
People that click on the Display ads are purchasing through another channel.
Page 3
Certification Exam Answers
2026/2027
Exam Name: Google Ads Display Professional Certification
Exam URL: https://skillshop.docebosaas.com/learn/courses/14709/google-
ads-display-professional-certification
Page 1
,Question:
A fashion business focuses its marketing on social media channels to best showcase its
premium offerings and would like to use Discovery ads in their marketing plan. What can the
team hope to achieve from running Discovery ads?
Answer:
To reach the right customers with the right messages as they browse through their favorite
personalized feeds on Google
Question:
The owner of a sports shop would like to promote different sports categories to people who
have already visited their website. They understand that a Remarketing campaign can help
them achieve this. Which best practice can the owner use to serve relevant ads to customers
who have already visited particular areas of their website?
Answer:
Create different remarketing lists based on the specific web pages that the customers
visited.
Question:
In which way do view-through conversions help evaluate the success of a Display campaign?
Answer:
Telling you when customers see but don't interact with an ad, then later completing a
conversion on the site
Question:
Leah is working on a Discovery campaign and has been told to aim for a target CPA of $5. How
much should she set up her daily budget to be in order to achieve that target?
Answer:
At least $50
Question:
Hunter is trying to assess the full value of the Google Display ad campaign he recently
launched. Which types of conversions should he look at in order to achieve his objective?
Answer:
Click-through and view-through
Question:
Veronica is the marketing manager at a luxury sports car company and has set up a Display
campaign for the company's most expensive and luxurious product line. She's now
contemplating whether they need to alter their view-through conversion window. Should
Veronica change their view-through conversion window, and why?
Answer:
Yes, because the sales cycle for a luxury car will be longer than the default window.
Page 2
, Question:
Brenda created a Google Ads campaign last month to increase sales and leads for her online
store using multiple ad channels. She feels that her Display ads are probably influencing the
other ad channels and wants to determine the complete role that Display clicks are playing in
this. Which report can Brenda use to meet her goal?
Answer:
Top Conversion Paths Report
Question:
Nathan is interested in using the Assets Report to optimize asset performance in his company's
Discovery ads. How often should he review the report and what should be do with assets
afterward?
Answer:
He should review the Assets Report biweekly, and then replace low- performing images with
images similar in quality and composition to the best-performing images.
Question:
Which statement most accurately describes the benefit of using Discovery ads?
Answer:
They'll allow an advertiser to tell an engaging story about their products and services to help
grow more conversions.
Question:
Which first two steps are required to implement a Target ROAS strategy? Select 2 Correct
Responses
Answer:
She must set up her conversion value, since Target ROAS needs to know what each
conversion is worth to her.
She needs to set up conversion tracking, in order to use machine learning for conversion
value optimization.
Question:
Kala is setting up a Discovery campaign and wants to measure newsletter signups driven by
the campaign. What does Kala need to do in order to meet this objective?
Answer:
Set up conversion tracking
Question:
A campaign report shows that Display ads are receiving high click- through rates, however
appear to be producing fewer conversions than Search ads. What's the best explanation for
this?
Answer:
People that click on the Display ads are purchasing through another channel.
Page 3
