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MGT 6201 MARKETING STUDY EXAM
QUESTIONS & ANSWERS | WITH 100%
CORRECT ANSWERS | GRADED A+
UPDATED 2026-2027 | GUARANTEED
SUCCESS!!
DOMAIN 1: STRATEGIC MARKETING PLANNING &
THE ENVIRONMENT (Q1 – Q20)
1. Which of the following is the correct order of the steps in
the strategic marketing planning process?
A) Situation Analysis, Marketing Mix, Implementation, Control
B) Goal Setting, Strategy Formulation, Implementation, Control
C) Situation Analysis, Goal Setting, Strategy Formulation,
Implementation, Control
D) Strategy Formulation, Situation Analysis, Goal Setting,
Implementation, Control
Correct Answer: C
Rationale: The strategic marketing planning process must begin
with a thorough understanding of the current situation (SWOT).
This analysis informs the setting of specific, measurable goals,
which then guides the formulation of a strategy. Only after these
steps can the plan be implemented and subsequently
controlled/evaluated for adjustments.
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2. A detailed analysis of a firm's internal strengths and
weaknesses, combined with an examination of external
opportunities and threats, is known as a:
A) PEST Analysis
B) Gap Analysis
C) SWOT Analysis
D) Portfolio Analysis
Correct Answer: C
Rationale: SWOT is the acronym for Strengths, Weaknesses,
Opportunities, and Threats. Strengths and weaknesses are
internal to the firm, while opportunities and threats are external
factors in the macro-environment. This framework is the
foundation of strategic situation analysis.
3. Which of the following is a "macro-environmental" force
as analyzed in a PESTEL framework?
A) The bargaining power of suppliers.
B) The threat of new entrants.
C) Technological advancements.
D) The intensity of competitive rivalry.
Correct Answer: C
Rationale: PESTEL stands for Political, Economic, Social,
Technological, Environmental, and Legal factors. These are
broad, uncontrollable forces in the external macro-environment.
Options A, B, and D are elements of Porter's Five Forces, which
analyze the industry (micro-environment), not the broader
macro-environment.
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4. In the BCG Growth-Share Matrix, a business unit with a
low market share in a high-growth market is termed a:
A) Star
B) Cash Cow
C) Dog
D) Question Mark
Correct Answer: D
Rationale: Question Marks (or Problem Children) are
characterized by their position in a rapidly growing market
(high attractiveness) but with a weak competitive position (low
share). They require significant cash investment to potentially
become Stars.
5. An "SBU" in strategic planning refers to a:
A) Strategic Business Unit
B) Standard Business Utility
C) Strategic Brand Utility
D) Standardized Business Unit
Correct Answer: A
Rationale: An SBU is a distinct unit within a larger company
that has its own mission, competitors, and management team. It
is essentially a business within a business, treated as a separate
entity for strategic planning purposes to allow for focused
resource allocation.
6. A company that uses the same marketing mix to reach all
consumers in the market is employing a strategy of:
A) Differentiated Marketing
B) Concentrated Marketing
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C) Micromarketing
D) Undifferentiated Marketing (Mass Marketing)
Correct Answer: D
Rationale: Undifferentiated marketing ignores market segment
differences and goes after the whole market with one offer. This
strategy focuses on what is common in the needs of consumers
rather than what is different, aiming for the broadest possible
market reach.
7. The process of dividing a market into distinct groups of
buyers who have different needs, characteristics, or
behaviors is called:
A) Targeting
B) Positioning
C) Market Segmentation
D) Differentiation
Correct Answer: C
Rationale: Market segmentation is the first step in the STP
(Segmentation, Targeting, Positioning) process. It involves
dividing the heterogeneous market into smaller, more
homogeneous segments based on shared characteristics.
8. Which of the following is an example of a "barrier to
entry" in a new market?
A) The presence of many small competitors.
B) High capital investment requirements.
C) Easily accessible distribution channels.
D) Low customer switching costs.
MGT 6201 MARKETING STUDY EXAM
QUESTIONS & ANSWERS | WITH 100%
CORRECT ANSWERS | GRADED A+
UPDATED 2026-2027 | GUARANTEED
SUCCESS!!
DOMAIN 1: STRATEGIC MARKETING PLANNING &
THE ENVIRONMENT (Q1 – Q20)
1. Which of the following is the correct order of the steps in
the strategic marketing planning process?
A) Situation Analysis, Marketing Mix, Implementation, Control
B) Goal Setting, Strategy Formulation, Implementation, Control
C) Situation Analysis, Goal Setting, Strategy Formulation,
Implementation, Control
D) Strategy Formulation, Situation Analysis, Goal Setting,
Implementation, Control
Correct Answer: C
Rationale: The strategic marketing planning process must begin
with a thorough understanding of the current situation (SWOT).
This analysis informs the setting of specific, measurable goals,
which then guides the formulation of a strategy. Only after these
steps can the plan be implemented and subsequently
controlled/evaluated for adjustments.
,2|Page
2. A detailed analysis of a firm's internal strengths and
weaknesses, combined with an examination of external
opportunities and threats, is known as a:
A) PEST Analysis
B) Gap Analysis
C) SWOT Analysis
D) Portfolio Analysis
Correct Answer: C
Rationale: SWOT is the acronym for Strengths, Weaknesses,
Opportunities, and Threats. Strengths and weaknesses are
internal to the firm, while opportunities and threats are external
factors in the macro-environment. This framework is the
foundation of strategic situation analysis.
3. Which of the following is a "macro-environmental" force
as analyzed in a PESTEL framework?
A) The bargaining power of suppliers.
B) The threat of new entrants.
C) Technological advancements.
D) The intensity of competitive rivalry.
Correct Answer: C
Rationale: PESTEL stands for Political, Economic, Social,
Technological, Environmental, and Legal factors. These are
broad, uncontrollable forces in the external macro-environment.
Options A, B, and D are elements of Porter's Five Forces, which
analyze the industry (micro-environment), not the broader
macro-environment.
,3|Page
4. In the BCG Growth-Share Matrix, a business unit with a
low market share in a high-growth market is termed a:
A) Star
B) Cash Cow
C) Dog
D) Question Mark
Correct Answer: D
Rationale: Question Marks (or Problem Children) are
characterized by their position in a rapidly growing market
(high attractiveness) but with a weak competitive position (low
share). They require significant cash investment to potentially
become Stars.
5. An "SBU" in strategic planning refers to a:
A) Strategic Business Unit
B) Standard Business Utility
C) Strategic Brand Utility
D) Standardized Business Unit
Correct Answer: A
Rationale: An SBU is a distinct unit within a larger company
that has its own mission, competitors, and management team. It
is essentially a business within a business, treated as a separate
entity for strategic planning purposes to allow for focused
resource allocation.
6. A company that uses the same marketing mix to reach all
consumers in the market is employing a strategy of:
A) Differentiated Marketing
B) Concentrated Marketing
, 4|Page
C) Micromarketing
D) Undifferentiated Marketing (Mass Marketing)
Correct Answer: D
Rationale: Undifferentiated marketing ignores market segment
differences and goes after the whole market with one offer. This
strategy focuses on what is common in the needs of consumers
rather than what is different, aiming for the broadest possible
market reach.
7. The process of dividing a market into distinct groups of
buyers who have different needs, characteristics, or
behaviors is called:
A) Targeting
B) Positioning
C) Market Segmentation
D) Differentiation
Correct Answer: C
Rationale: Market segmentation is the first step in the STP
(Segmentation, Targeting, Positioning) process. It involves
dividing the heterogeneous market into smaller, more
homogeneous segments based on shared characteristics.
8. Which of the following is an example of a "barrier to
entry" in a new market?
A) The presence of many small competitors.
B) High capital investment requirements.
C) Easily accessible distribution channels.
D) Low customer switching costs.
